Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan – but new tech points to a brighter future.
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Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
Following DMG Media’s unification of its advertising divisions, Clare Rush, chief revenue officer, is leaving the business.
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.