As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
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Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.
Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.
After months of scandals and scrutiny, Facebook’s year just got worse: the social media giant has reported its first drop in European daily active users since 2009.
EBX, the new digital ad sales partnership between four major European broadcasters, has hired Clear Channel’s Damon Westbury as commercial director.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.