Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
Showing 1911-1920 of 8,380
More Digital articles
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.
The7stars’ findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology – a figure that increased to 71% within the younger age group of 18-24 year olds.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.