With inflated view counts leading to wasted ad impressions, and the potential for wannabe influencers to buy fake views to secure brand deals, advertisers on the platform may be missing out.
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For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.
Oswin Grady joins from Time Inc. UK where he served as group managing director.
In his new role, Phil Stelter will be responsible for increasing international collaboration and better integrating the media proposition.
It’s a pity there are still so many border disputes within our industry at a time of such change and challenge, writes Bob Wootton. Plus: the men-children running Silicon Valley and adland’s generational change…
The difficulty of disentangling duplication in adland’s revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
Remaining upbeat, chief executive Robert Thomson said the last year was one of “operational and transformational success” in which News Corp focused on more global, digital and subscription-based revenue flows.
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
The web-app, developed by creative technology agency Modern English, uses an online social messenger to allow fans to interact with a Dua Lipa chat-bot, and upload a selfie to give them a personal playlist.
WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.