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Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.

Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.

Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.

The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.

Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.