Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.
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The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.
Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.
Users will be able to watch videos shared by friends, pages they follow, live videos from around the world and recommended videos based on their interests.
Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.