More Digital articles

Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.

The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.

Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.

According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.

Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.

It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.

By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.