According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
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Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.
By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.
Users will be able to watch videos shared by friends, pages they follow, live videos from around the world and recommended videos based on their interests.
Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.
New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.
Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.