Betsy Fast will take on the newly created role of executive director of digital editorial strategy for Hearst Digital Media.
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Snap is expected to raise up to $3 billion in an initial public offering on the New York Stock Exchange within the next few weeks, with analysts valuing the company between $20 and $25 billion.
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.
The inquiry will investigate how fake news is spread by addressing the responsibility of search engines and social media.
From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
The out-of-home specialist has appointed Simon Worthington to the newly created role of group director of commercial initiatives, mergers & acquisitions as it looks to digitise its business model.
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.