New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.
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Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
In an average week, digital listening accounts for 474 million hours – with DAB holding a 73% share of digital listening hours, digital TV 11% and online 16%.
A culture of rebuttal coming up from the crowd – which is then magnified by the mainstream media – is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.
YouTube has launched a new feature allowing vloggers with over 10,000 subscribers to live stream from their smartphones.
A new Channel 4 survey looks at how easily people can distinguish between real and fake news and how concerned they are about disinformation purporting to be fact.
Yahoo’s Dora Michail will start the newly created role on 13 February.
Donnelly will help to “promote and simplify” digital advertising for the IAB’s members.