From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
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The out-of-home specialist has appointed Simon Worthington to the newly created role of group director of commercial initiatives, mergers & acquisitions as it looks to digitise its business model.
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
With the help of social media it could easily be possible to assemble an American majority who accept the “alternative facts”, writes Raymond Snoddy. So what can be done?
Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.
