With the help of social media it could easily be possible to assemble an American majority who accept the “alternative facts”, writes Raymond Snoddy. So what can be done?
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Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
The 2017 Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.
Hana Murgani has been appointed ahead of the launch later this year of the new published media audience metric.
Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.