It’s a…miss! Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a new study from Nielsen.
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Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.
Some broadcasters are anxious of the perceived threat posed by Facebook and Google. Ryan Jamboretz says it’s time to stand up for everything that’s great about the TV business.
News UK’s commercial arm, The Bridge, has hired Ian Hocking to fill the newly-created role of head of programmatic.
Currently global chief revenue officer at Performics, the Publicis-owned performance marketing agency, Bertozzi will start in the new role in January and will be based in London.
The new rules were announced today by the Committee on Advertising Practice and ban the advertising of high fat, salt or sugar food or drink products in children’s media.
Xaxis, WPP’s programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM’s new [m]platform as global CEO.
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to “change advertising for good.”
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.