Curiously, Sir Martin Sorrell’s predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
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Farringdon-based Factory Media runs 24 brands across sports and lifestyle, including Mpora, Road Cycling UK, and Dirt and claims it has 6.8m monthly unique users across its portfolio of digital sites.
Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.
Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA’s Mark Finney.
Nine of the 10 most popular online news sites recorded an increase in daily browsers in November – with the Telegraph and Independent both boosting traffic by more than a fifth.