Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.
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After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
The 2017 Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet, now part of Mediatel Events.
The site finished the year with a 3.5 million visitors after reporting a 5 million-strong audience in November.
Hana Murgani has been appointed ahead of the launch later this year of the new published media audience metric.
Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.
UK viewability levels remain significantly behind other European countries, according to the latest figures from Meetrics.
Morley is set to drive IAS expansion in key European markets, while Niall Hogan, who held the position of UK managing director, will relocate to Singapore to head up APAC operations.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.