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Netflix is repositioning itself as a premium channel play say analysts, while Amazon wants to be a platform content operation.

Sponsored: As we approach the annual Year Ahead conference, Craig Tuck, MD UK at RadiumOne, offers his thoughts on the UK’s programmatic future.

BARB’s Justin Sampson explains what the TV audience measurement body is doing – and the problems it faces – tracking viewing across subscription VOD services.

In a brief investor note issued on Monday, the company, formally known as Rightster, said Ashley MacKenzie had left after 16 months in the role.

Now 2017’s tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.

The publisher has announced several key hires for the group in London and Milan.

Curiously, Sir Martin Sorrell’s predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.

Farringdon-based Factory Media runs 24 brands across sports and lifestyle, including Mpora, Road Cycling UK, and Dirt and claims it has 6.8m monthly unique users across its portfolio of digital sites.

Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.

In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.