More Digital articles

Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million

While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.

The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.

Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.

Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.

The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.

Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.

Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.

Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair’s Dr Johnny Ryan. Here is what you need to know.

Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.