Xaxis, WPP’s programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM’s new [m]platform as global CEO.
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In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to “change advertising for good.”
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.
Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.