In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
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Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.
Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA’s Mark Finney.
Nine of the 10 most popular online news sites recorded an increase in daily browsers in November – with the Telegraph and Independent both boosting traffic by more than a fifth.
It’s a…miss! Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a new study from Nielsen.
Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.