GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
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If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.