More Digital articles

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.

Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.

GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.

The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.

Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.

Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.

The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week

Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.

Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.

The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.