Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.
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Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.
Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.
59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver, according to the latest Rajar findings.
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.
TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.