Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.
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The monthly magazine, which came to life in 2001 and launched its website in 2007, has seen its print circulation decline significantly over the last few years.
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Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.
In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
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Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.
36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.