More Digital articles

Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.

TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson

The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.

UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.

Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.

Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.

Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.

Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.

The monthly magazine, which came to life in 2001 and launched its website in 2007, has seen its print circulation decline significantly over the last few years.

Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers’ growing rejection of online advertising.