Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
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From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
| Joe Wade
Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX’s Giovanni Strocchi.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.