Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.
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Enough is enough, it’s time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM’s Ian Dowds.
59% of the population now listens to digital radio each week, with 32 million of those tuning in via a digitally enabled receiver, according to the latest Rajar findings.
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It’s a revolution, writes Rubicon Project’s James Brown.
TouchPoints special: After ten years of changing media habits, it’s time for the industry to get ahead of the curve, writes the IPA’s research director, Lynne Robinson
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.