Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.
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Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair’s Dr Johnny Ryan. Here is what you need to know.
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
Bauer’s digital creative director has said podcasts and e-commerce will be a big focus next year.
Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.