ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
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The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.
Ahead of publication of Barb’s 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21’s Pete Robins – arguing that online needs to change its attitudes and
behaviours.
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.