More Digital articles

The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.

Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.

4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.

Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.

Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.

Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science

A digital out-of-home billboard in Sweden has been caught red-handed playing “rough” pornographic video clips.

Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.

Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.

Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.