Ahead of publication of Barb’s 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21’s Pete Robins – arguing that online needs to change its attitudes and
behaviours.
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DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
Finally, some parts of the newspaper market have discovered rare particles of hope, writes Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.
The Sun recorded an impressive 10.2% increase in its web traffic in March, equating to an extra 208,000 visitors a day.
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas’ global CEO of sports and entertainment has warned.
Sizmek’s Ben Walmsley has been named digital commercial director of News UK’s newly restructured commercial arm The Bridge.