Sky is to replace its long-running Sky Movies service in the UK with ‘Sky Cinema’ – with a bigger library, better HD and films available closer to theatrical release dates.
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Developed in partnership with Kantar Media, the move will allow advertisers, agencies and broadcasters to analyse viewing across smartphones, tablets and PCs for the first time.
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.