Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
Showing 2791-2800 of 8,369
More Digital articles
4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
A digital out-of-home billboard in Sweden has been caught red-handed playing “rough” pornographic video clips.
Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.
Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.
Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.
ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic