Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.
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Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.
Citing a “below expectation” circulation, The New Day will go to print for the last time on Friday 6 May.
ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic
What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter
The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Technology, data and societal shifts have all changed the rules of the game, writes Primesight’s Andy Goldsmith.