It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
Showing 2721-2730 of 8,380
More Digital articles
Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
Publisher GMG is looking to cut overall costs by 20% over the next three years, with the aim of breaking even at an EBITDA level by 2018/19.
Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.
Lee Mabey, head of agency partnerships at Ladbible, is to become group digital director of Hearst’s digital sales team, alongside hires from Havas, Guardian and Maxus.
The majority of online news sites saw huge spikes in traffic in the month of Brexit and UEFA Euro 2016.
For the first time, Spotify has automated its audio advertising inventory following deals with Rubicon Project and AppNexus.