Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.
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Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?
We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror’s Piers North
The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.
Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.
A total of 46,533,000 people accessed the internet throughout the month.
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.