The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
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£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.
Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.
A total of 46,533,000 people accessed the internet throughout the month.
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.