As Rajar publishes its first results for the radio market, Newsline presents analysis of the findings from Total Media and Carat.
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In future, the publisher says it will focus on innovations in the digital space, distribution models and hyperlocal targeting.
Re-establishing print as a viable advertising medium has got newspaper publishers on a mission – but what will it take to win back the adspend?
For the first time, digital listening in the home has moved past the halfway mark, according to the latest Rajar figures, issued today (Thursday 19 May).
Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.
Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?
We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror’s Piers North
The latest Mediabug report from Decipher shows that low-cost devices like Amazon Fire Stick, Roku and Google Chromecast are having a much bigger effect than in the past.
£15 million worth of cuts to the BBC’s online output will be made over the next 12 months following a review that started last year.
Its immersive nature should mean virtual reality will work wonders for brands, but it’s not without its risks, writes the7stars’ Tim Jones.
