More Digital articles

Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn

The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.

The New European aims to offer remainers a “non-political focal point”, and is to become the fastest British newspaper to ever hit the shelves – just nine days since its conception.

Ed Kitchingman, social insights director at MEC, dissects the Remain campaign’s social media strategy – and explains why Leave had the edge

Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year – but digital revenues grew by 14%.

From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It’s time to put that right, says David Brennan

BARB is now running two prototype fusion contracts. MEC’s David Fletcher examines what this means for anyone with a stake in the TV measurement body.

Sky’s online streaming service Now TV has announced the launch of a new ‘combo’ package – making it the UK’s first contract-free triple play bundle with TV, broadband and calls.

It’s time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton

News organisations shouldn’t wait for YouTube to take over the VR space, writes Neil Stevenson, research manager, Ipsos Connect