More Digital articles

A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent – with American Airlines achieving an increase in brand favourability of 254% in a new campaign.

Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.

The BBC has ranked been ranked more popular than all other media and entertainment brands amongst 16-34 year olds, according to a new report from wOOt! Media.

A study carried out by The NPD group has revealed that Netflix accounted for 89% of all television streams in the US in Q1 2013, however despite its huge popularity, the consumption of other subscription VOD services is increasing.

A new study by CSG shows that despite prejudices, consumers are just as willing to use Pay TV operators when purchasing digital content as they are OTT providers.

We are headed towards a digital future with just three media – video, text and audio – delivered across screens of varying sizes, yet ‘TV’ and ‘radio’ still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates…

Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.

Channel 4 is set to be the first UK broadcaster to launch a dedicated iPad app for its live television programming, in a bid to get closer to its audience.

Amazon Prime Instant Video and Viacom have announced a video licensing deal that will see Amazon add thousands of episodes from Nickelodeon, Nick Jr., MTV and COMEDY CENTRAL—including a collection of unique subscription TV shows.

While Netflix’s recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix – and others – would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.