Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
Showing 3941-3950 of 8,380
More Digital articles
The integrated geo-location feature of Soundwave means that users can see popular songs playing in a chosen area – before sharing their own playlists linked to services including Spotify and Rdio .
DCM’s Zoe Jones looks back on her eventful week in Cannes – where she was impressed by both the quality of work and the people that she met…not to mention a bunch of oversized stuff.
Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
Latest ZenithOptimedia report says growth is being driven by ‘digital innovations’ – such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices – as online video and social media continue to grow at approximately 30% year on year.
As Facebook announces Instagram’s newest adoption – a potential ‘killer’ feature for advertisers across the globe – Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
“iPlayer, 4OD, ITV Player – they’re all dying out. They’ve had their day in the sun,” said Decipher’s Nigel Walley at this year’s Connected Consumer conference on Wednesday – and it’s the STB that is going to put the nail in the coffin…
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.