While Netflix’s recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix – and others – would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.
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The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.
New panellists for MediaTel’s Connected Consumer Conference have been announced, including experts from BSkyB, Channel 4, Decipher, Mindshare, Videology, BARB and ITV.
Micro video app Vine has been launched on Android after 13 million downloads of the IOS version.
YouView is set to add internet channels to its service this summer, which will allow broadcast TV channels to be received via a broadband connection that will open up the service to a theoretically limitless number of live channels.
Global Radio has announced the appointment James Hickman, former product development director of The Perform Group, as its new director of digital.
In addition to key Shazam features such as unlimited tagging, the Windows Phone 8 app will allow users to purchase tracks from Xbox music and track local activity.
Decipher’s MediaBug report has revealed that in homes in which both a Smart TV and VOD enabled set top box are present, almost three quarters choose to access catch up TV through their set top box.
A new study commissioned by lekiosk found that almost half of Brits prefer to consume digital magazines that are exact replicas of their print counterparts, with tablet devices driving the consumption of digital editions.
This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.