Beauty vlogger Tanya Burr is mobbed by thousands of teens and suffers a panic attack in the latest sign that online ‘social talent’ is turning into an effective route for brands to reach ‘dedicated and loyal’ audiences.
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P&G, the world’s largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
BBC iPlayer requests were down in April, however tablet and smartphone requests remained, accounting for 30% of all requests in April.
Tablet penetration is rising at a much greater rate than that of laptops and smartphones, peaking at the end of 2012 as a result of the “tablet Christmas”, according to a new YouGov report.
Online display advertising has failed and in its wake comes Native Advertising – a term we’ll all be using by 2014, we’re assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.
Ahead of News Corp’s split from Fox Group next month, Rupert Murdoch has spoken of his “spectacular” mistakes of the past whilst outlining his goals and aspirations for the future of his new business venture.
As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…
Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.
One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.
The latest KPMG Media & Entertainment Barometer shows that UK media consumption in a range of areas has plateaued in recent months, while media spend is up across almost all categories of media, including traditional TV.