Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
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When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.
Young people are spending more time indoors and less time being active – significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media’s Alice Dunn – and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
Bank of America Merrill Lynch has said it expects the broadband discounts announced by Sky last week to remain a permanent feature – and will cost the company over £60 million if it was to run the promotion for a whole year.
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue – with £1.38 billion missed out on because of negative viewer experience.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
This week, Simon Andrews takes a look at the key highlights from Apple’s Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues – but we shouldn’t bet against them not claiming their mojo back in the longer term…
Sky Sports Ashes HD will screen 63 days of cricket this summer, including live ball-by-ball coverage of the Ashes – available to customers at no extra cost.
Similar to social media peers such as Twitter, Instagram and Tumblr that all integrate the hashtag feature, Facebook hashtags will allow users to add context to a post or indicate that it is part of a larger discussion.
New awareness campaign from the Internet Advertising Bureau aims to boost ‘awareness, education and consumer choice’ regarding online ‘interest-based’ or ‘behavioural’ advertising.