In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.
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What people are interested in is content – not device – and advertisers want to reach those consumers regardless of the screen they use. It’s welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level – and make sure that video messages are aligned and efficiently targeted. By Videology’s Rhys McLachlan.
The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes – with games consoles remaining the primary delivery device.
BSkyB is set to issue broadband price cuts in response to BT’s recent sports offering – with a statement from BSkyB likely to be issued early this week.
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head – despite such different business models – in both advertising and delivery.
Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video – which is at a significantly higher level than with linear TV, VOD and recorded television.
Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows…
It has been speculated that ‘iRadio’ will feature audio and banner ads sold through Apple’s iAd mobile network – operating much like an online radio station – putting it in direct competition with existing services such as Spotify and Pandora.