The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
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Digital Cinema Media’s marketing director, Zoe Jones, continues her Cannes adventure – and admires the impressive haul of awards from UK agencies.
the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.
In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…
Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.
Young people are spending more time indoors and less time being active – significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media’s Alice Dunn – and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.
Bank of America Merrill Lynch has said it expects the broadband discounts announced by Sky last week to remain a permanent feature – and will cost the company over £60 million if it was to run the promotion for a whole year.
Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue – with £1.38 billion missed out on because of negative viewer experience.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.