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Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.

Channel 4 is set to be the first UK broadcaster to launch a dedicated iPad app for its live television programming, in a bid to get closer to its audience.

Amazon Prime Instant Video and Viacom have announced a video licensing deal that will see Amazon add thousands of episodes from Nickelodeon, Nick Jr., MTV and COMEDY CENTRAL—including a collection of unique subscription TV shows.

While Netflix’s recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix – and others – would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.

The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.

New panellists for MediaTel’s Connected Consumer Conference have been announced, including experts from BSkyB, Channel 4, Decipher, Mindshare, Videology, BARB and ITV.

Micro video app Vine has been launched on Android after 13 million downloads of the IOS version.

YouView is set to add internet channels to its service this summer, which will allow broadcast TV channels to be received via a broadband connection that will open up the service to a theoretically limitless number of live channels.

Global Radio has announced the appointment James Hickman, former product development director of The Perform Group, as its new director of digital.

In addition to key Shazam features such as unlimited tagging, the Windows Phone 8 app will allow users to purchase tracks from Xbox music and track local activity.