A new YouGov report, published today, reveals “annoyance with social media marketing” and concerns over privacy leading some to log off social media sites.
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Despite a drop in sales, Daily Mail and Mail on Sunday generate half year revenues of £287 million, as the MailOnline boosts profits to £20 million.
Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…
The news comes as Microsoft launches its new Xbox One console, set to ‘redefine’ the connectivity of the living room by integrating TV, internet and gaming like never before.
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.
The BBC’s red button service, which serves over 17 million people every week, should be better connected to ensure access to more online content a BBC Trust report, published today, finds.
Some of the biggest UK net firms including Virgin Media and BSkyB, have begun blocking access to film streaming sites that have been accused of breaching copyright laws.
TalkTalk’s commercial director describes the move as a “Freeview assault” as the company sets its sights on “value-seeking” customers.
Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it’s the newsbrand’s competitors who have the most to get excited about – and whoever the first port of call for Sun readers is, the one thing they won’t be doing is putting up a paywall…
With so much news coming out of Google I/O, it’s inevitable some of the announcements won’t get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.