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Virgin Media has today unveiled its Samuel L Jackson fronted ad campaign for its 50Mb ultrafast broadband service.A 20 second TV ad will air from tomorrow with its first high profile slot on ITV1 during the FA Cup Third Round match between Liverpool and Preston.The ad showcases the light running through Virgin Media’s fibre optic… Continue reading Virgin Media unveils ad campaign for 50mb broadband

The NewsLine team would like to wish everyone a very Merry Christmas and a happy and prosperous New Year. We will be taking a break over the festive season, but will return on January 2 with the latest media news, comment and analysis.Early in the New Year we will bring you round-ups for 2008 from… Continue reading Merry Christmas

The US presidential elections last month triggered a drive in traffic to quality news websites in the US – with Times Online and Independent.co.uk up more than 5% month on month and guardian.co.uk topping 26 million unique users for the first time, according to the latest data from ABCe.In November, Times Online saw a 5.5%… Continue reading US election boosts UK newspaper websites

Global ad spend is expected to continue to decline throughout 2009, according to forecasts from major agency networks over the last month.ZenithOptimedia predicted a 0.2% overall decline in global adspend next year, though it expects Asia Pacific and Central & Eastern Europe to grow but at a slower rate.Developing markets will largely counterbalance the decline… Continue reading Global ad spend to decline in 2009

Project Kangaroo has offered to scrap plans to jointly sell catch-up and archive programmes to rival broadcasters in a bid to gain approval from the Competition Commission.In a new submission to the CC, the key players behind the joint broadband TV venture – BBC Worldwide, ITV and Channel 4 – argue that by scrapping plans… Continue reading Kangaroo makes changes to win CC approval

FilmOn has released a new video-on-demand service, which is expected to make viewing high definition streams of film and television as easy as downloading a song.New technology that overcomes many of the problems originally encountered by HD film and TV streaming, which is usually due to its large file size, has been established by the… Continue reading FilmOn unveils new HD download service

The BBC has launched a children’s version of its iPlayer to allow kids to watch popular BBC shows on-demand.CBBC’s iPlayer, which is has been designed for children aged between 6 and 12, gives kids the chance to view CBBC shows such as Blue Peter and MI High in a child-friendly environment, according to the corporation.Children… Continue reading BBC to launch kid’s iPlayer

The number of people using their mobiles to access social networking sites such as Facebook and MySpace has rocketed this year, according to new research by Orange. The study found that the combination of cheap or unlimited internet access tariffs and advanced handsets, which make it easier for people to log on to their favourite… Continue reading Mobile social networking rockets

Phorm’s UK chief executive Hugo Drayton is stepping down just weeks after four board members left the behavioural targeting company due to differences over its future strategy.Drayton, who was previously marketing and new media director at The Telegraph Group, is set to leave Phorm at the end of the year, according to reports.Earlier this month,… Continue reading Phorm’s chief steps down

eMarketer has cut its forecast for UK online ad spend, predicting that it will grow 7.2% in 2009, down from its May forecast of 17.2%. The online research firm expects UK online ad spend to reach £3.34 billion in 2008 and £3.58 billion in 2009. Karin von Abrams, eMarketer senior analyst and author of the… Continue reading UK online ad spend forecast to grow 7.2% in 2009