More Digital articles

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’

Internet users have grown by over 2 million people in the past year, according to data released by research company BMRB. According to figures for the third quarter of 2008, the YOY change for this period is 7.2%. While more of us continue to go online for the first time, it appears that takeup is… Continue reading Online Usage Round-Up Q3 2008

The total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008, according to data from the comScore World Metrix audience measurement service. The Asia-Pacific region accounted for the highest share of global internet users at 41%, followed by Europe (28% share), North America (18% share),… Continue reading Global internet audience increases

Sun Online has beaten the traditional December drop in users, according to new figures released by ABCe. Out of all the national newspaper sites audited by ABCe the Sun‘s online presence is the only one that actually saw an increase in unique users in December.Guardian.co.uk remained on top but was down 3.2 million users on… Continue reading ABCe: Sun Online beats December slump

US consumers are spending 11% more time online than watching TV, and internet video is emerging as the key platform for the delivery of on-demand video services. Yankee Group analysts advise that media companies should focus on the internet as a primary opportunity in 2009. The emergence of the ‘Anywhere Consumer’ – Yankee Group’s vision… Continue reading US consumers spending more time online than watching TV

Americans’ frequent use of the internet has almost doubled over the last five years, according to a new survey from Gallup. The survey found that 48% of Americans now report using the internet for more than one hour per day, compared to 26% in 2002. Post-graduates, those making more than $75,000 per year, and those… Continue reading Americans’ internet use rises

US retailers’ most attractive prospects – those who spend the most money and shop most frequently – are more likely to click on personalised ads than non-personalised ads, according to a new survey from ChoiceStream. The 2008 Personalisation Survey of US consumers found that 39% of consumers are more likely to click on an ad… Continue reading New survey finds personalised ads attract high-value customers

Big online stories of 2008 included the uncertain future of Project Kangaroo, the end of JICIMS, and the three-way wrestling match between Microsoft, Google and Yahoo!.Microsoft launched a $44.6 billion takeover bid to buy Yahoo! at the start of the year, saying that it was confident of delivering up to $1 billion in cost savings… Continue reading 2008 round-up: Online

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution

The lines between media channels in the 21st century have become increasingly blurred, according to the third annual Media Myths & Realities survey from Ketchum and the University of Southern California Annenberg Strategic Public Relations Center. The survey compares the media usage habits of 1,000 adult Americans (including 200 influential citizens, or ‘influencers’ – the… Continue reading Lines between media channels becoming increasingly blurred