In light of the recent advertising downturn, Ad Age’s editor Jonah Bloom suggests a shift back to the paid model as a means of moving forward in today’s market.Bloom predicts an “incredibly tough” 2009, with newspapers and magazines continuing to struggle and the possibility of more consolidation, foreign investment and even closures, particularly in the… Continue reading Ad Age editor: “Respect the paid model”
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Disney Channel is opening up the channel to enable brands to associate themselves with properties such as Hannah Montana and High School Musical for the first time.This will offer marketers the opportunity to reach kids and families in an uncluttered, spot advertising-free environment.p>Michael Ghosh will head up an 11-strong sales team, which will be jointly… Continue reading Disney Channel increases commercial activity
Yahoo has confirmed the appointment of Carol Bartz as its new chief executive and has also announced that its president, Susan Decker, will be stepping down after almost nine years with the company.Former Autodesk boss Bartz has been given a seat on the Yahoo! board, and is set to take up her new position at… Continue reading Yahoo! names Carol Bartz as new chief
Guardian.co.uk has become the first National Newspaper website to break the 26 million unique users mark, according to data released by ABCe.The digital arm of the Guardian News & Media owned paper attracted a record amount of readers in November, although it was only up 67,000 compared with the record breaking figures from the previous… Continue reading ABCe: Another Month, Another Record for Guardian.co.uk
CNN International is set to join the Freeview digital TV service from Thursday, just days before the new US president Barack Obama steps into the White House.Freeview viewers will now have the option to watch Obama’s inauguration on the international news channel, or the digital terrestrial TV service’s two UK-based 24-hour news channels, Sky News… Continue reading CNN International is set to join Freeview
The Christmas period significantly boosted a number of retail websites, with the top 10 sites seeing an average 37% year on year increase, according to new data by Nielsen Online. Online retailers in the UK witnessed an impressive rise in unique users during Q4 compared with the Christmas shopping period in 2007, with Amazon averaging… Continue reading Christmas boosts retail websites
Blyk has announced that its UK CEO Shaun Gregory is stepping down and will be replaced by the free mobile network’s current co-founder and executive director, Antti Ohrling.Gregory’s departure, which is thought to be due to personal reasons, comes as the company plans a organisation restructure and adds an extra €40 million in funding to… Continue reading Shaun Gregory steps down as Blyk’s CEO
British consumers pay more attention to print ads rather than online ads, according to Deloitte’s new Media Democracy survey into the media consumption habits of Brits aged between 16 and 74. The study found that 59% of consumers pay the greatest attention to print ads in magazines, while 56% pay more attention to ads in… Continue reading Consumers pay more attention to print ads than online ads
Weekly classified car magazine Exchange & Mart is set to close the doors on its print publication next month to concentrate on its online site, exchangeandmart.co.uk.The closure could result in up to 80 redundancies at regional publisher Newsquest, which bought the title in 2005 from United Business Media as part of a £50.25 million deal… Continue reading Exchange & Mart migrates to digital-only format
US internet users viewed 12.7 billion online videos during November, representing a year on year increase of 34%, according to a new report from comScore. Google sites again ranked as the top US video property, with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed) in November, with YouTube.com accounting for… Continue reading American online video viewing rises