More Digital articles

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report. The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A… Continue reading IPA: Social Networking Revolution

Big online stories of 2008 included the uncertain future of Project Kangaroo, the end of JICIMS, and the three-way wrestling match between Microsoft, Google and Yahoo!.Microsoft launched a $44.6 billion takeover bid to buy Yahoo! at the start of the year, saying that it was confident of delivering up to $1 billion in cost savings… Continue reading 2008 round-up: Online

The lines between media channels in the 21st century have become increasingly blurred, according to the third annual Media Myths & Realities survey from Ketchum and the University of Southern California Annenberg Strategic Public Relations Center. The survey compares the media usage habits of 1,000 adult Americans (including 200 influential citizens, or ‘influencers’ – the… Continue reading Lines between media channels becoming increasingly blurred

Google accounted for 71.97% of all US internet searches conducted in the four weeks ending Nov 29, 2008, according to new figures from Hitwise. Yahoo! Search, MSN Search and Ask.com received 17.70%, 5.45% and 3.35%, respectively. The remaining 43 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.53% of US searches. Percentage… Continue reading Google accounts for 72% of US internet searches in November 2008

Disney Channel is opening up the channel to enable brands to associate themselves with properties such as Hannah Montana and High School Musical for the first time.This will offer marketers the opportunity to reach kids and families in an uncluttered, spot advertising-free environment.p>Michael Ghosh will head up an 11-strong sales team, which will be jointly… Continue reading Disney Channel increases commercial activity

Yahoo has confirmed the appointment of Carol Bartz as its new chief executive and has also announced that its president, Susan Decker, will be stepping down after almost nine years with the company.Former Autodesk boss Bartz has been given a seat on the Yahoo! board, and is set to take up her new position at… Continue reading Yahoo! names Carol Bartz as new chief

In light of the recent advertising downturn, Ad Age’s editor Jonah Bloom suggests a shift back to the paid model as a means of moving forward in today’s market.Bloom predicts an “incredibly tough” 2009, with newspapers and magazines continuing to struggle and the possibility of more consolidation, foreign investment and even closures, particularly in the… Continue reading Ad Age editor: “Respect the paid model”

The Christmas period significantly boosted a number of retail websites, with the top 10 sites seeing an average 37% year on year increase, according to new data by Nielsen Online. Online retailers in the UK witnessed an impressive rise in unique users during Q4 compared with the Christmas shopping period in 2007, with Amazon averaging… Continue reading Christmas boosts retail websites

Guardian.co.uk has become the first National Newspaper website to break the 26 million unique users mark, according to data released by ABCe.The digital arm of the Guardian News & Media owned paper attracted a record amount of readers in November, although it was only up 67,000 compared with the record breaking figures from the previous… Continue reading ABCe: Another Month, Another Record for Guardian.co.uk

CNN International is set to join the Freeview digital TV service from Thursday, just days before the new US president Barack Obama steps into the White House.Freeview viewers will now have the option to watch Obama’s inauguration on the international news channel, or the digital terrestrial TV service’s two UK-based 24-hour news channels, Sky News… Continue reading CNN International is set to join Freeview