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The number of US women over age 55 using Facebook has grown 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to independent blog Inside Facebook. The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women… Continue reading Women over 55 flock to Facebook

Yahoo! executive James Wood has been appointed head of technology at NatMags’ Hearst Digital.Wood, currently Yahoo!’s head of entertainments engineering for Europe, will be responsible for the delivery of all Hearst digital and NatMag websites.The move follows last year’s announcement by Hearst Digital that it would be restructuring and bringing the technical delivery of its… Continue reading Hearst Digital appoints new head of technology

The internet continues to be populated largely by younger generations in the US, as over half the online population there is between 18 and 44 years old, according to the Pew Research Center’s Internet & American Life Project surveys. However, the surveys, taken from 2006 to 2008, show that larger percentages of older generations are… Continue reading Larger percentage of older generations going online in US

AOL has appointed former Yahoo! executive Greg Coleman as president of its ad business Platform-A.Coleman, who will report directly to AOL president and chief operating officer Ron Grant, is set to replace Lynda Clazirio.He will be responsible for driving branded display sales across the group, which includes AOL.com, AIM, MapQuest and Advertising.com’s third party networks.Coleman… Continue reading AOL appoints Coleman as new Platform-A president

The coming year will see a rise in online video viewing and a shift to online ad spending, according to a new report from comScore. Viewing of TV and movie content online continues to become a more mainstream behaviour, said comScore, offering advertisers a new opportunity to capitalise on this highly engaged audience. Recent research… Continue reading Online video viewing to rise in 2009

Not even a global financial meltdown can stop the growth of IPTV, according to a new report. Despite the worldwide economic crisis, subscribers to telco TV, which includes TV delivered by telecom operators via IP as well as other technologies, will grow more than three-fold by the end of 2012, reports In-Stat. In several key… Continue reading Financial meltdown not expected to affect IPTV growth

MySpace has started letting brands take over its homepage in an attempt to take on Yahoo! and Microsoft’s MSN portals.MySpace has also placed “safe havens” on its site for advertisers reluctant to place their brands on personal profile pages.The News Corp owned site has previously based its ad business on information supplied by its users.Speaking… Continue reading MySpace takes on portals for ad revenue

Online auction site eBay has appointed its first director of advertising partnerships for the combined territories of the UK, Ireland and pan-EMEA.The move – part of the firm’s plans to bolster third-party revenue deals – sees Philip Rinn, formerly director of advertising partnerships for Ebay Advertising International, take on the role.Rinn will lead the auction… Continue reading eBay creates UK, Ireland and EMEA advertising hub

The onset of the Christmas shopping season brought increased traffic to UK online retail sites, with the jewellery/luxury goods/accessories category experiencing the strongest growth, according to new figures from comScore. Other categories that performed well were the mall, music, and flowers/gifts/greetings categories. High street retailers were particularly influenced by the seasonal uptick, said comScore, with… Continue reading Christmas sees increased traffic to UK online retail sites

Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck