More Digital articles

Yahoo! has ended all merger talks with Microsoft as it announces a search advertising deal with Google.Yahoo! said that it ended the talks after Microsoft said in a meeting on Sunday that it was no longer interested in buying the company outright.It added that a deal with Microsoft would have left the company without an… Continue reading Yahoo! Signs Search Ad Deal With Google

Currently 19% of UK households consume online video on a regular basis, up 8% from August 2007, according to new research. The Deloitte Digital Index forecasts that in five years’ time this figure could realistically grow to more than 50%. The research provides detailed commentary on 12 key metrics, including mobile TV, MP3 players, online… Continue reading 19% Of UK Households Watch Online Video

Google continued its reign as the UK’s leading search property in April, with 74.2% of all searches, according to new figures from comScore.eBay ranked second with 6%, followed by Yahoo! at 4.3% and Microsoft 3.4%.Two UK properties, Rightmove Sites (0.8% share) and Bebo.com (0.7% share), ranked amongst the top 10. Popular social networking property, Facebook.com,… Continue reading Google Remains Top In UK

The video-on-demand venture known as Project Kangaroo has appointed Daniel Best to head up its ad sales.Best has joined Vodco, the holding company set up by the partners developing the project – BBC Worldwide, ITV and Channel 4.He will work on a consultancy basis to kick-start discussions for the VoD platform as well as focusing… Continue reading Kangaroo Hires New Advertising Chief

Ofcom has fined MTV £255,000 for broadcasting bad language before the watershed.The media watchdog said that reality shows and music videos with swearing were shown before the 9pm watershed.The breaches of the broadcasting code occurred on MTV Networks Europe channels MTV UK, MTV France, MTV Hits and TMF.TMF was fined after it broadcast the video… Continue reading MTV Fined £255,000

A new report from the European Interactive Advertising Association (EIAA) reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile.The Sport and the Shift to Interactive Media report indicates that twice as many sports fans use the internet whilst… Continue reading Sports Fans Turning To Digital Media

A new report from the European Interactive Advertising Association (EIAA) reveals that digital media is fast becoming the medium of choice for sports fans and pushing the boundaries of media convergence across TV, internet and mobile. The Sport and the Shift to Interactive Media report indicates that twice as many sports fans use the internet… Continue reading Sports Fans Turning To Digital Media

This year, advertising spending on social network sites is expected to rise 77% to £115 million, with marketers projected to spend £285 million in 2012, according to a new report from eMarketer. An estimated 11 million people, about 30% of UK internet users, participated in online social networking last year, said eMarketer. UK Online Social… Continue reading Strong Adspend Growth For Social Networking Sites

IPC’s weekly fashion magazine Look has unveiled a new website offering up-to-the-minute fashion, beauty and celebrity style.Updated daily, www.look.co.uk will feature online shopping from many of the leading retailers and brands and a ‘Shopping list’ functionality allowing visitors to save and shop later, email to a friend or print off to take shopping.Look online editor… Continue reading Look Launches New Website

In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from euro;7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe.Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the European… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007