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In 2007 the European online advertising market was worth €11.2 billion, up four billion euros from euro;7.2 billion in 2006, according to the latest figures from the Interactive Advertising Bureau Europe.Compiled by IAB Europe and then processed and analyzed by PricewaterhouseCoopers (PwC), the report shows that, with a like-for-like growth rate of 40%, the European… Continue reading Online Advertising In Europe Grows 40% To €11 billion in 2007

UK marketers are increasingly turning to social and viral media, according to a new survey carried out by the Online Marketing and Media Show (OMMS). The study reveals that marketers are no longer spending their marketing budgets on traditional banner advertising, making way for the growth in interactive mediums like social media and viral marketing.… Continue reading Marketers Turning To Social Media

Over two million more people used the internet in Q1 2008 than in the same period last year, according to figures released by BMRB. Growth is up 6.6% across the UK, to 31.6 million people compared to the same period last year. The figure shows online usage is slightly down on Q1 2006-2007.Usage LocationThe comfort… Continue reading Online Usage Round-Up Q1 2008

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas. The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.… Continue reading Number Of Rural Broadband Households Now Tops Urban

Telegraph.co.uk was the most visited national newspaper website in April. According to figures released by ABCe, the Telegraph Media site has continued its impressive rise in traffic, beating all other audited newspaper sites.Traffic for the website has been rising steadily in the last few months, from 10.5 million unique users in December to 18.6 in… Continue reading Telegraph.co.uk Most Visited National Newspaper Site In April

Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas.The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.Households in… Continue reading Number Of Rural Broadband Households Now Tops Urban

New figures from the BBC reveal that the iPlayer has now received more than 75 million requests to stream or download programmes.The figures, which were unveiled by Ashley Highfield, BBC director of future media & technology, at the Google Zeitgeist 2008 forum, also show that the iPlayer enjoyed strong growth in April.The total number of… Continue reading iPlayer Receives More Than 75m Requests To View Since Launch

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!