More Digital articles

New figures released by comScore show that 27 million people in the UK watched more than 3.5 billion videos online in March this year.YouTube accounted for nearly half of all videos viewed online and 99% of the videos watched on Google sites, which topped the table as the most popular site to access online videos.Google… Continue reading 3.5 Billion Videos Viewed Online In March

A new report from eMarketer estimates that 60.5% of the UK population, or 36.8 million people, went online at least once per month in 2007. Of those, 30% – 11 million people – visited social network sites at least once per month. “The strong growth is an indicator of the level of interest consumers have… Continue reading 11m People In The UK Visited Social Network Sites In 2007

Google has launched Ad Planner, a free research and media planning tool that connects advertisers and publishers.The service offers users information about sites that its target audiences are likely to visit, demographic details and related search options.Ad Planner has been specifically designed for media planners, with functions which enable them to create media plans and… Continue reading Google Launches Ad Planner

Dennis publishing is set to launch a new online motoring magazine, iMotor, on July 17.iMotor will be emailed to readers free of charge every two weeks and will include TV content, photographs, articles, reviews and test drive videos.Dennis described its new digital magazine as: “TV-style entertainment, web-style topicality and magazine-style authority and depth.”The publishing company,… Continue reading Dennis To Launch New Online Driving Magazine

Interactive media’s share of worldwide advertising expenditures – internet, mobile and gaming – will hit 15% next year, according to a new GroupM study. This is almost double the amount recorded four years ago, with interactive media expected to remain the principle source of advertising growth as ad spending in traditional media continues to decline.… Continue reading Interactive Media Advertising To Show Major Growth

US spending on behavioural targeting will increase to $4.4 billion by 2012, according to a forecast from eMarketer. However, this year spending is expected to remain low, at just $775 million. The report says that one of the biggest drivers of behavioural targeting growth over the next four years will be online video. As more… Continue reading US Spending On Behavioural Targeting To Reach $4.4bn

Facebook has raced ahead of MySpace with nine million more unique users worldwide , according to figures released from ComScore.The social networking site has grown from 47.2 million visitors in May last year to 123.9 million in May this year, a rate of 162%, while MySpace has only grown 5% to 114.6 million in the… Continue reading Facebook Overtakes MySpace

The Daily Mail’s online presence has become the most visited national newspaper website in May. According to figures released by ABCe over 18.7 million unique users viewed the website over the month.This is the first time the Associated Newspaper’s website has come out ahead of its rivals, which are also audited monthly by the industry… Continue reading Mail Online Most Visited Newspaper Site In May

New figures released today show that average daily users to ITV.com has doubled since the site’s re-launch in August last year, while video views on the sites have grown by 21% month-on-month since January, with 12 million playbacks in May alone.The recent Britain’s Got Talent hit programme attracted 6 million video views on ITV.com during… Continue reading Video Surge On ITV Re-Launched Sites

The IAB, Interactive Advertising Bureau, announced that internet advertising revenues reached $5.8 billion in the first quarter of 2008, an increase of 18.2% over the same period in 2007. Although the figures were the second highest in history, there was a slight slide of 1.7% from the previous quarter which recorded the largest ever figures,… Continue reading US Internet Advertising Revenues Up 18.2% YoY in Q1