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Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

Microsoft has released a statement confirming it is willing to renew a deal with Yahoo! if it replaces its board of directors at its annual meeting next month.The software giant has reinstated its interest in acquiring Yahoo!, saying: “Microsoft would be interested in discussing with a new board a major transaction with Yahoo!, such as… Continue reading Microsoft Set To Re-Enter Talks With Yahoo!

The BBC management has started a consultation into launching a pre-booking function into the iPlayer, allowing users to order downloads ahead of broadcast.It may involve delivering the file to users before the scheduled broadcast time, however the BBC has confirmed it will still be in control of when the programme is delivered and when users… Continue reading BBC Could Launch iPlayer Pre-booking Service

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling.Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case.Viacom wants to determine the… Continue reading Google Forced To Supply YouTube Data

The number of worldwide internet users will increase 44% between 2007 and 2012, reaching 1.8 billion users, according to a new forecast from Jupiter Research. The Worldwide Online Population Forecast, 2007 to 2012 report predicts that by 2012, one quarter of the worldwide population will access the Internet on a regular basis. The growth in… Continue reading A Quarter Of The World’s Population Will Be Online By 2012

The IPA launched its second TouchPoints hub survey today, following on from the success of its initial version released in 2006 (see IPA Launches Long Awaited TouchPoints Survey) and also announced that COI has signed on as a subscriber.COI is the first non-media agency or media owner to subscribe to TouchPoints2. Mark Cross, COI’s communication… Continue reading COI Adds Weight To TouchPoints2

The Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies.The Search Help Centre has been created in response to industry feedback on previous initiatives, and features regularly updated information and solutions to search marketing… Continue reading IAB Launches Search Help Centre For Advertisers

Sky News has relaunched its website in an attempt to make it a “dynamic, video-rich site for breaking news and information”.The new look site includes an online community allowing users to set up profiles and blogs from presenters Eamonn Holmes and Dermot Murnaghan.There is also a feature called Choose Your News which allows users to… Continue reading Sky News Relaunches Website

Facebook is the fastest growing site in terms of total UK minutes, according to a study released today by Nielsen Online.It is the only website to increase its total minutes by over 200,000 – growing by 1.8 billion minutes in a year.Only 10 websites and applications have averaged at least 500 million UK minutes per… Continue reading Facebook Is The Fastest Growing Site In The UK

There are under three million people in the UK who are using mobile internet, according to new data from Point Topic. Point Topic asked 2000 people from across the UK if they had accessed the internet on a mobile device during May. It found that just 6% of the general adult population, equivalent to 2.9… Continue reading Under 3m People In UK Use Mobile Internet