More Digital articles

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas. The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.… Continue reading Number Of Rural Broadband Households Now Tops Urban

Telegraph.co.uk was the most visited national newspaper website in April. According to figures released by ABCe, the Telegraph Media site has continued its impressive rise in traffic, beating all other audited newspaper sites.Traffic for the website has been rising steadily in the last few months, from 10.5 million unique users in December to 18.6 in… Continue reading Telegraph.co.uk Most Visited National Newspaper Site In April

Ofcom’s new report shows that rural areas in the UK are now better connected to broadband than urban areas.The report shows that 59% of rural homes now have broadband, compared with only 57% of urban homes. This follows concerns of a ‘digital divide’ between country and built-up areas when the service was first released.Households in… Continue reading Number Of Rural Broadband Households Now Tops Urban

New figures from the BBC reveal that the iPlayer has now received more than 75 million requests to stream or download programmes.The figures, which were unveiled by Ashley Highfield, BBC director of future media & technology, at the Google Zeitgeist 2008 forum, also show that the iPlayer enjoyed strong growth in April.The total number of… Continue reading iPlayer Receives More Than 75m Requests To View Since Launch

Facebook is still the most popular social networking site in the UK following a 7.2% rise in unique users from March to April, according to new figures from comScore. The site was up by a massive 288.9% year on year, to 14.35 million UK unique users during April. The average time spent by each user… Continue reading Facebook Remains UK’s Most Popular Social Networking Site

Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!

A new forecast from MRG predicts that IPTV subscribers will grow from 24.4 million in 2008 to 92.8 million in 2012, with IPTV service revenue totaling $37.1 billion by 2012. The global forecast says that while Europe’s subscriber size in 2012 will remain dominant, Asia’s subscriber base will nearly equal Europe’s in 2012, followed by… Continue reading IPTV Subscribers Forecast To Reach 92.8m In 2012

eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. The poor economy is partly responsible for the revised estimates, particularly for those companies who will cut experimental ad… Continue reading eMarketer Lowers Social networking Adspend Estimate

The global market for mobile web 2.0 will be worth $22.4 billion in 2013, up from $5.5 billion currently, according to a new report by Juniper Research. Total global revenues for mobile social networking/user generated content (UGC) will rocket from $1.8 billion in 2008, to $11.2 billion in 2013, accounting for 50% of the market,… Continue reading Mobile Web 2.0 revenues To Reach $22.4bn By 2013