More Digital articles

Worldwide spending on internet advertising will total $65.2 billion in 2008, representing nearly 10% of all ad spending across all media, according to IDC’s Digital Marketplace Model and Forecast. IDC projects 15-20% annual growth throughout the forecast period, with this share reaching 13.6% by 2011 as internet ad spending grows to $106.6 billion worldwide. “Compared… Continue reading Global Online Adspend To Total $65.2bn In 2008

Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, research firm Hitwise has announced. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4% of UK searches in June 2008, a slight decrease on May 2008. There was… Continue reading Google Accounted For 87.4% Of UK Searches In June

Microsoft has criticised the search advertising deal between Google and Yahoo! to a US congressional committee, which has been set up to look at how the partnership would affect the future of online advertising.Microsoft argued that the deal would allow Google and Yahoo! to control 90% of the North American search ad market, adding that… Continue reading Google And Yahoo! Deal Criticised

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.Recent online figures announced by Jeff Henry, MD of ITV Consumer… Continue reading ITV.com A Winner For Formula One Fans

Sky’s online sales house, Sky Digital Media, is set to offer a wider range of ad formats following a deal with Adjustables.Adjustables, a video ad specialist, will build a new range of ad formats for Sky, including traditional banner formats, logos and ticker text, according to a report in the trade press.Paul Wright, director of… Continue reading Sky Set To Offer New Digital Ad Formats

Market research company GfK has announced that there is no certainty it will be making an offer for TNS.The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group (see TNS Rejects WPP Bid).TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis”.It then agreed with… Continue reading No Certainty Of GfK Offer For TNS

Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

Microsoft has released a statement confirming it is willing to renew a deal with Yahoo! if it replaces its board of directors at its annual meeting next month.The software giant has reinstated its interest in acquiring Yahoo!, saying: “Microsoft would be interested in discussing with a new board a major transaction with Yahoo!, such as… Continue reading Microsoft Set To Re-Enter Talks With Yahoo!

The BBC management has started a consultation into launching a pre-booking function into the iPlayer, allowing users to order downloads ahead of broadcast.It may involve delivering the file to users before the scheduled broadcast time, however the BBC has confirmed it will still be in control of when the programme is delivered and when users… Continue reading BBC Could Launch iPlayer Pre-booking Service

Google has been forced to hand over details of its YouTube user database, including web addresses, to Viacom after a US court ruling.Entertainment company Viacom is currently pursuing a $1bn (£505m) copyright lawsuit against Google and will be able to use the information provided by YouTube as evidence in the case.Viacom wants to determine the… Continue reading Google Forced To Supply YouTube Data