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US online adspend will reach $61.98 billion, surpassing newspapers to become the leading US ad medium in 2011, according to a new forecast from Veronis Suhler Stevenson (VSS). The 21st Communications Industry Forecast says that the consumer migration to digital media has spawned a year on year decline in the amount of time consumers spent… Continue reading US Online Adspend To Reach $61.98bn

Mobile network operators and device suppliers need to “cross the marketing chasm” if they are going to grow mobile internet into a big consumer market, according to the Mobile Broadband research being carried out by Point Topic and YouGov. Tim Johnson, chief analyst at Point Topic, said: “Just as with mobile phones and the early… Continue reading Mobile Internet Needs To Cross “Marketing Chasm”

US online consumer spending was up 23% year on year in the second quarter of 2007, according to new figures from comScore. The biggest gains were enjoyed by sales of consoles and video games, up by 159% year on year, with sports and fitness (58%), consumer electronics (51%) and event tickets (44%) also experiencing year… Continue reading US Online Consumer Spending Increases

Google remained the most visited property in the UK with 27.7 million unique visitors in June, reaching 88% of the total UK online population, according to new research from comScore.Microsoft and eBay remained the second and third most visited properties in the UK, with 26.8 million and 22.1 million unique visitors respectively.comScore also found the… Continue reading Google Remains Most Visited Site In June

US consumer electronics marketers spent $1.9 billion online in 2006, or 13.7% of their ad budgets, according to new research from eMarketer. However, according to the Consumer Electronics Online: Converged or Confused? report, skepticism about ease of use, integration and hidden costs are keeping many would-be buyers on the sidelines. eMarketer says that the industry… Continue reading US Consumer Electronics Marketers Spent $1.9bn Online

A new report from eMarketer predicts that more than 50% of the US population – 155.2 million people – will watch video online next year. The Video Advertising Online: Spending and Audience report says that the high engagement factor of video, combined with the internet’s tracking and targeting capabilities, offers a valuable revenue stream for… Continue reading Over Half Of US Population Will Watch Online Video

The worldwide online population will increase from 1.1 billion users in 2006 to 1.5 billion in 2011, representing 22% of the overall worldwide population in that year, according to a new report from JupiterResearch. The Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyse Future Growth report shows that Brazil, Russia, India, and China… Continue reading Global Online Population To Increase

Broadband adoption amongst European silver surfers (55 years and over) is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%), according to new research from the European Interactive Advertising Association (EIAA).The EIAA report also shows that 68% of all European internet users aged 55+ now… Continue reading Silver Surfers Catching Up With Youth Online

Broadband adoption amongst European silver surfers (55 years and over) is growing at a faster rate than the average European internet user (26% year on year growth compared to 14%), according to new research from the European Interactive Advertising Association (EIAA). The EIAA report also shows that 68% of all European internet users aged 55+… Continue reading Silver Surfers Catching Up With Youth Online

An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video