More Digital articles

This year, Britain is set to account for over half of all online ad spending in Western Europe, rising to a 52.6% market share in 2010, according to new research from eMarketer. Steady economic growth, further advances in broadband, mobile internet access and associated ad-serving technology will help fuel this growth, according to the UK… Continue reading UK To Spend £2.6 Billion On Online Advertising In 2007

US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion’s share of expenditures, according to a new report from JupiterResearch. The US Online Advertising Forecast, 2007-2012 projects total online advertising spending will increase from $19.9 billion in 2007 to $35.4 billion in 2012. Major drivers… Continue reading US Online Adspend To Almost Double By 2012

The UK is about to see rapid growth in mobile broadband services according to the latest research from YouGov and Point Topic. According to the research, 90% of people who have broadband access at home already own a mobile phone and half of them use a laptop. Many of them already use the internet in… Continue reading UK Mobile Broadband Services To See Rapid Growth

Clear Channel Outdoor UK’s Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK.The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.The panels, which went live on June 18, feature bespoke content that ties in with the Bacardi brand’s new… Continue reading Clear Channel Outdoor Unveils Digital Advertising Panels

New research from The Diffusion Group (TDG) claims that 11% of adult broadband users in the US (12 million consumers) listen to podcasts at least once a month. TDG’s latest report on new media usage, Podcast Usage Profiles and Demand Forecasts Thru 2012, predicts that by 2012 this number will grow to 24% of broadband… Continue reading US Podcasting Audience Continues To Grow

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007. Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have… Continue reading UK Digital TV Penetration Exceeds 80%

A new study from comScore shows that 80% of the UK online population (aged 15 or older who have accessed the internet from either a home or a work computer), initiated a video stream in April 2007, compared to 76% in the US, 79% in France, and 70% in Germany. The study also reported that… Continue reading UK Internet Users Leading Consumers Of Online Video

Worldwide internet advertising revenue will grow from $16.9 billion in 2006 to $31.3 billion in 2011 at a compound annual growth rate (CAGR) of 13.5%, according to a new report from IDC. IDC adds that internet advertising in the United States continues to be both a major business in the digital marketplace as well as… Continue reading Internet Ad Revenue To Reach $31.3 Billion

Consumers may soon be able to download programmes from the BBC, Channel 4 and ITV for free via broadband, after reports that the three broadcast giants are in talks over a new joint venture.The talks could lead to a new video downloads service that could “do for broadband what Freeview did for digital TV”.Called “Project… Continue reading Big Broadcasters Join Together For Free Download Service

There were 298 million broadband subscribers worldwide at the end of March 2007, according to the most recent data from Point Topic’s Global Broadband Statistics service. Katja Mueller, research director at Point Topic, said: “Given the prevailing growth rates it is safe to assume that the number has now passed 300 million.” The regional data… Continue reading Worldwide Broadband Subscribers Reach 298 Million