More Digital articles

US spending on behaviourally targeted online advertising will soar from $575 million in 2007 to $1 billion in 2008, according to a new report from eMarketer. eMarketer says that this growth will be driven by advertisers’ enthusiasm for establishing and building brands on portals and other web sites, with the figure nearly quadrupling to $3.8… Continue reading US Spend On Behaviourally Targeted Online Advertising To Increase

New research from Leichtman Research Group (LRG) has revealed that 53% of all US households now subscribe to a broadband high-speed internet service at home. LRG says that broadband services now account for about 72% of all home internet subscriptions – compared to 60% last year. The research group adds that 68% of all households… Continue reading Over Half Of US Households Subscribe To Broadband

Sales of IPTV set-top boxes worldwide will rise by more than 110% to 7.9 million units this year, according to a new report from Strategy Analytics. The report predicts that more than three million HD-enabled IPTV set-top boxes will be sold in Europe alone this year as operators make the switch to H.264 technology. The… Continue reading Worldwide IPTV Set-Top Box Sales To Rise

Teenagers and young adults in the UK are 25% more likely to be online than the general population and spend 24% more time online than the average internet user in April 2007, according to a new report from comScore. “The higher use of the internet among those aged 15 to 24 reflects the fact that… Continue reading UK Teens And Young Adults Spending The Most Time Online

The United States is at the forefront of a mobile web growth, with a three fold increase in usage over the last year, according to new research from Bango. Bango says that this rapid rise, which has taken the US to second position behind the UK, is being fuelled by the increasing popularity of mobile… Continue reading US At Forefront Of Mobile Web Growth

There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views

A new report from IAB Europe reveals that online advertising spend in Europe doubled last year to £4.5 billion. The advertising study, which examined data from 13 countries, found that France, Germany and the UK accounted for over three-quarters of all internet advertising spend. The UK accounted for 39% of the total (€3.101 billion), Germany… Continue reading European Internet Adspend Doubled In 2006

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.… Continue reading US Internet Advertising Revenues Reach Record $4.9 Billion

Joost has announced that Mike Volpi has been appointed chief executive officer. Volpi succeeds the company’s founding CEO, Fredrik de Wahl, who remains at Joost as chief strategy officer.Volpi joins Joost from Cisco Systems, where he spent 13 years in a variety of strategic management roles.de Wahl said: “Mike brings unparalleled leadership and technology expertise… Continue reading Joost Gets New CEO

The UK has the most active online population in Europe, with the highest average number of daily visitors (21.8 million), according to new research from comScore. comScore adds that the UK has the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours) in Europe.… Continue reading UK Has Most Active Online Population In Europe