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An estimated 81 million people, or 63% of the 129 million people who access the internet over broadband in the US, watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number increased from 70 million in September… Continue reading 81 Million People In US Watch Broadband Video

A new forecast from eMarketer predicts that the general mobile ad spending market – along with ad spending that supports mobile multimedia – should reach over $13.8 billion worldwide by 2011. Of that total, mobile search is expected to account for 17%. Altogether, eMarketer projects that the global market for mobile search will approach $2.4… Continue reading Mobile Adspend To Increase

Spending on online marketing in Europe will double in the next five years, from around €7.5 billion in 2006 to more than €16 billion in 2012, according to a new report by Forrester Research. In five years, online marketing – including email, search, and display advertising – will represent 18% of total media budgets. According… Continue reading Online Adspend Set To Double

A new report from iSuppli suggests that the market for IPTV video services will rise to $26.3 billion in 2011, up from $779.2 million in 2006. It adds that telcos view IPTV as an opportunity to recapture the revenue generated by many of the internet-based services that have bypassed them by travelling through their broadband… Continue reading IPTV Video Revenue To Reach $26 Billion By 2011

Nearly half (47%) of all adult Americans now have a high-speed internet connection at home, according to new research from the Pew Internet & American Life Project. Among individuals who use the internet at home, 70% have a high-speed connection while 23% use dialup. The number of Americans with broadband grew 12% from 2006 to… Continue reading Nearly Half Of US Adults Have Broadband At Home

This year, Britain is set to account for over half of all online ad spending in Western Europe, rising to a 52.6% market share in 2010, according to new research from eMarketer. Steady economic growth, further advances in broadband, mobile internet access and associated ad-serving technology will help fuel this growth, according to the UK… Continue reading UK To Spend £2.6 Billion On Online Advertising In 2007

US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion’s share of expenditures, according to a new report from JupiterResearch. The US Online Advertising Forecast, 2007-2012 projects total online advertising spending will increase from $19.9 billion in 2007 to $35.4 billion in 2012. Major drivers… Continue reading US Online Adspend To Almost Double By 2012

The UK is about to see rapid growth in mobile broadband services according to the latest research from YouGov and Point Topic. According to the research, 90% of people who have broadband access at home already own a mobile phone and half of them use a laptop. Many of them already use the internet in… Continue reading UK Mobile Broadband Services To See Rapid Growth

Clear Channel Outdoor UK’s Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK.The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.The panels, which went live on June 18, feature bespoke content that ties in with the Bacardi brand’s new… Continue reading Clear Channel Outdoor Unveils Digital Advertising Panels

New research from The Diffusion Group (TDG) claims that 11% of adult broadband users in the US (12 million consumers) listen to podcasts at least once a month. TDG’s latest report on new media usage, Podcast Usage Profiles and Demand Forecasts Thru 2012, predicts that by 2012 this number will grow to 24% of broadband… Continue reading US Podcasting Audience Continues To Grow