More Digital articles

Women are expanding their presence online, becoming more confident and sophisticated in their internet usage, according to new research from the European Interactive Advertising Association (EIAA). The report finds that growth is being driven by 16-24 year olds, young professionals and women with children. Young professionals using the internet has more than doubled, up by… Continue reading Women Continue To Expand Online Presence

The last 12 months have seen a plethora of buzzwords enter the media vocabulary, as the pace of new technology seemingly outstrips the industry’s ability to dream up appropriate names.Astroturfing, bluejacking, vlogging and podding might sound like the nocturnal activities of the sexually deranged, but are in fact the latest threats and opportunities facing traditional… Continue reading NewsLine Feature:Blogging On To User-Generated Content

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

The top broadband providers in the US accounted for over 42.8 million high-speed internet subscribers in 2005, with cable broadband providers now having a 57% share of the overall market. According to a new report from Leichtman Research Group, cable accounted for over 24.5 million high-speed internet connections, compared to 18.5 million for digital subscriber… Continue reading Broadband Accounts For Over 42 Million US Internet Connections

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

In February, 2005 adspend for both the UK and US was revealed, with the internet fuelling revenue growth across both sides of the pond. According to figures from Thompson Intermedia, advertising expenditure in the UK rose by 5.4% year on year in 2005, with TV adspend up by 4%, reaching £4.2 billion (see UK Adspend… Continue reading INSIGHTanalysis: Media Healthcheck – February 2006

Leadership in the DSL market has shifted from the Asia-Pacific region in favour of Europe, with the latest figures from Point Topic showing that Asia-Pacific countries increased their installed base of DSL lines much more slowly than the leading Europeans. According to the broadband analysis company, China managed a growth of “only” 56% in 2005,… Continue reading Europe Surges Ahead In DSL Penetration

The online music market is expected to enjoy healthy growth over the rest of the decade, with worldwide sales projected to reach $10.7 million in 2010, up from $1.5 million in 2005. According to a new report from In-Stat, revenue from downloaded music will outpace revenue from physical media bought online by 2007. The high-tech… Continue reading Online Music Sales To Reach $10.7 Million By 2010

Broadband penetration in the US grew by 13% last year, reaching 95.5 million homes, meaning that 68% of active internet households use broadband to connect to the internet. According to new figures from Nielsen/NetRatings, broadband popularity has seen an increase in time spent by consumers on their computers. The average person now spends 30.5 hours… Continue reading 68% Of US Homes Go Online Via Broadband

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online