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Hispanic internet users in the US look set to increase to nearly 21 million by 2010, up from just 15.7 million in 2005, according to new research from eMarketer. By the end of 2006, eMarketer projects the number to be up by 25% on 2005’s figure, reaching 16.7 million. In addition, the Hispanic population is… Continue reading US Hispanic Online Users To Reach 21 Million By 2010

Iceland has the highest concentration of broadband users, with the technology increasing its presence globally, particularly in South Korea, the Netherlands and Denmark. Despite this strong growth, the US still has the most broadband users, with new research from the Organisation for Economic Co-Operation and Development finding it has more than 49 million users. Overall… Continue reading Iceland Leads With Broadband Penetration

Advertising expenditure on user-generated content is expected to rocket over the next four years, with podcasting adspend leading the way, forecast to grow at a compound annual rate of 154.4%. A new report from PQ Media estimates that podcasting adspend will reach $327 million in 2010, up from $3.1 million in 2005, overtaking the blog… Continue reading User-Generated Content Adspend To Rocket

Advertising is currently growing faster than gross domestic product (GDP), with global adspend set to increase to 6% in 2006, up from 4.9% in 2005. The latest forecasts, from ZenithOptimedia, attribute the strong growth to the World Cup held this summer, with the event producing lots of promotional opportunities. ZenithOptimedia projects that worldwide adspend will… Continue reading Global Adspend Forecast To See 6% Growth In 2006

Voice-over-internet protocol (VoIP) looks set to revolutionise the telcoms industry, with new research from Continental Research forecasting strong growth for the medium. According to the study, 1.8 million internet users have used VoIP in the past 12 months, with a further 1.9 million saying they are likely to try the technology within the next 12… Continue reading VoIP Forecast To Shake-Up Telecoms Industry

March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006

Voice over Internet Protocol (VoIP) looks set rocket over the next four years, with the services competitive pricing causing a stir in the telephony market. eMarketer projects that by 2010, 32.6 million Americans will subscribe to VoIP, equating to nearly 40% of broadband households using the technology. VoIP’s popularity stems from broadbands growth, with increasing… Continue reading VoIP Price Fuelling Consumer Uptake

South Korea is coming to the end of its broadband reign, with new figures from Point Topic showing that Denmark and the Netherlands are very close to catching up in terms of broadband lines per 100 population. Despite showing negligible broadband growth in 2005, South Korea still has over 25% penetration of broadband by population.… Continue reading South Korea Predicted To Lose Broadband Crown

Total UK online advertising expenditure in the UK rose by 65.6% in 2005, reaching £1.4 billion and enjoying a market share of 7.8%. According to new figures released by the Internet Advertising Bureau (IAB), online media is driving the growth of the entire advertising market. Adspend across all other media combined fell by almost £200… Continue reading UK Online Adspend Up By 65.6% In 2005

Women are expanding their presence online, becoming more confident and sophisticated in their internet usage, according to new research from the European Interactive Advertising Association (EIAA). The report finds that growth is being driven by 16-24 year olds, young professionals and women with children. Young professionals using the internet has more than doubled, up by… Continue reading Women Continue To Expand Online Presence