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Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards

Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance

More and more women are coming online, with new estimates from eMarketer revealing they currently make up 51.6% of the US online population. According to the analyst, nearly 100 million women will be online in the US by 2008 up from 91.2 million in 2005. Women’s online habits are also changing, with new data from… Continue reading Women Expand Online Presence

Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies. The Creative Future blueprint is designed to deliver more value to BBC audiences over… Continue reading BBC Plans On-Demand Drive

The unstoppable march of Google is benefiting the entire online advertising industry, with new predictions from Merrill Lynch claiming the search engine is helping to increase the market. According to the analyst, Google’s innovation is expanding the online industry, with improved targeting of advertising on the internet making internet usage time more valuable. Merrill Lynch… Continue reading Google Pushes Online Ad Industry Forward

Online shoppers in Germany rose by 7% in 2005, reaching 26.9 million, with increasing amounts of consumers using the internet to research purchases. New data from ENIGMA GfK claim that half a million internet users in Germany look at products online before buying them, with price comparison the main reason for doing so. Research online… Continue reading Online Shopping In Germany Up 7% In 2005

Overall internet advertising revenues totalled $12.5 billion in 2005, a new annual record exceeding 2004’s figure by 40%. According to new figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), internet ad revenues in the last quarter of 2005 reached $3.6 billion, representing a 34% increase over the same period in 2004. Commenting… Continue reading Online Adspend Hits $12.5 Billion In 2005

Behavioural targeting advertising in the US is expected to pass the $2 billion mark by 2008, with marketers expected to spend $1.2 million on the medium in 2006. According to eMarketer, the medium’s strong growth is being driven by three main factors, with behavioural targeting appealing to marketers by getting better results from fewer impressions.… Continue reading Behavioural Targeting Advertising To Pass $2 Billion By 2008

US online advertising expenditure in the first quarter of 2006 rose by 9.3% compared to the last quarter of 2005, with pricing also enjoying a strong performance. According to a new study from Deutsche Bank in conjunction with MediaPost, the cost of premium inventory increased by 3.8%, with run of network inventory up by 2.7%… Continue reading US Online Adspend Up By 9.3% In Q1 2006