More Digital articles

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First

New research from internet specialist comScore has revealed the amount of people aged 15 and above using the internet worldwide has reached 694 million. The new figures were released at the launch of comScore World Metrix and represent 14 percent of the world’s total population in this age group. Peter Daboll, president and CEO of… Continue reading Online Data Lifts Lid On Worldwide Internet Audience

Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards

Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance

More and more women are coming online, with new estimates from eMarketer revealing they currently make up 51.6% of the US online population. According to the analyst, nearly 100 million women will be online in the US by 2008 up from 91.2 million in 2005. Women’s online habits are also changing, with new data from… Continue reading Women Expand Online Presence

Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential

BBC director general Mark Thompson has pledged to undertake a massive rethink of the Corporation’s direction, with a focus on new media, on-demand content delivery and increasingly digital communication to avoid losing touch with a generation growing up with such technologies. The Creative Future blueprint is designed to deliver more value to BBC audiences over… Continue reading BBC Plans On-Demand Drive

Online shoppers in Germany rose by 7% in 2005, reaching 26.9 million, with increasing amounts of consumers using the internet to research purchases. New data from ENIGMA GfK claim that half a million internet users in Germany look at products online before buying them, with price comparison the main reason for doing so. Research online… Continue reading Online Shopping In Germany Up 7% In 2005

The unstoppable march of Google is benefiting the entire online advertising industry, with new predictions from Merrill Lynch claiming the search engine is helping to increase the market. According to the analyst, Google’s innovation is expanding the online industry, with improved targeting of advertising on the internet making internet usage time more valuable. Merrill Lynch… Continue reading Google Pushes Online Ad Industry Forward