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The total number of internet users reached 27.6 million during the first quarter of 2006, according to figures released by BMRB. This represents a 12.3% growth from the same period in 2005, and is greater than the 7.6 growth experienced in the same period from 2004 to 2005.Overall internet usage has risen from 22.8 million… Continue reading Online Usage Round-Up: Internet Boom Continues Into 2006

The number of large US companies using online news feeds looks set to double by the end of the year, according to a report by Jupiter Research. At present just 29% of companies in the $50-million-plus annual-revenue bracket publish content using Really Simple Syndication (RSS). By the end of December 2006, this could rise to… Continue reading Stateside companies opt for RSS

High-speed internet access is expanding rapidly, with a record 18.3 million households across 16 European countries hooking up to broadband during 2005. This represents an almost 3 million increase in new subscriber numbers compared to 2004, when 15.4 million made the move to broadband. Strategy Analytics, the technology research firm who released the figures, puts… Continue reading Residential Broadband Booms Across Europe

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First

New research from internet specialist comScore has revealed the amount of people aged 15 and above using the internet worldwide has reached 694 million. The new figures were released at the launch of comScore World Metrix and represent 14 percent of the world’s total population in this age group. Peter Daboll, president and CEO of… Continue reading Online Data Lifts Lid On Worldwide Internet Audience

Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards

Canadian e-commerce continues to perform well, enjoying increases for the fourth consecutive year, according to new figures from Statistics Canada. Online sales rose by 38.4% year on year in 2005, with the growth six times more than that in overall offline retail sales in Canada. Breaking the figure down, online sales by private firms increased… Continue reading Canadian E-Commerce Continues Good Performance

More and more women are coming online, with new estimates from eMarketer revealing they currently make up 51.6% of the US online population. According to the analyst, nearly 100 million women will be online in the US by 2008 up from 91.2 million in 2005. Women’s online habits are also changing, with new data from… Continue reading Women Expand Online Presence

Marketers are failing to embrace the search engine marketing trend, with industry sources claming that advertisers are ignoring this popular consumer routine in their marketing campaigns. Increasing numbers of consumers are using the internet to research products they have seen advertised through different media. As online users grow, so does the potential market for advertisers.… Continue reading Marketers Fail To Harness Search Marketing Potential