More Digital articles

Broadband penetration in the US grew by 13% last year, reaching 95.5 million homes, meaning that 68% of active internet households use broadband to connect to the internet. According to new figures from Nielsen/NetRatings, broadband popularity has seen an increase in time spent by consumers on their computers. The average person now spends 30.5 hours… Continue reading 68% Of US Homes Go Online Via Broadband

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

Consumer spend for online content in the US increased by 15% year on year in first six months of 2005, reaching $987 million, with quarterly sales topping half a billion dollars for the first time ever. According to new figures from the Online Publishers Association (OPA), Entertainment/Lifestyles overtook Personals/Dating to become the leading paid content… Continue reading US Consumer Online Content Spend Tops $987 Million In First Half 2005

Local search engine advertising is predicted to reach nearly $4 billion by 2010, up from just $420 million in 2005, according to a new report from Borrell Associates. This year, the report estimates that local advertisers will push almost $1 billion into the advertising channel, almost doubling spend from 2005’s figure. Borrell reveals that local… Continue reading Local Search Adspend To Reach $4 Billion By 2010

The average internet user now spends the equivalent of 41 days online each year, compared to 37 days spent watching TV. According to research conducted by TNS and Google, the average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV. The increased usage has… Continue reading Consumers Spend More Time Online Than Watching TV

Voice over Internet Protocol (VoIP) enjoyed strong growth in 2005, with new estimates from TeleGeography forecasting VoIP enabled lines to reach over 19 million by 2010 in the US. Total VoIP subscribers grew by a massive 284% year on year in the last quarter of 2005, reaching 4.5 million, compared to just 1.3 million for… Continue reading VoIP Lines To Hit 19 Million By 2010

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet. Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed… Continue reading Seminar Calls For Common Online Measurement Currency

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark