More Digital articles

Advertising is currently growing faster than gross domestic product (GDP), with global adspend set to increase to 6% in 2006, up from 4.9% in 2005. The latest forecasts, from ZenithOptimedia, attribute the strong growth to the World Cup held this summer, with the event producing lots of promotional opportunities. ZenithOptimedia projects that worldwide adspend will… Continue reading Global Adspend Forecast To See 6% Growth In 2006

Voice-over-internet protocol (VoIP) looks set to revolutionise the telcoms industry, with new research from Continental Research forecasting strong growth for the medium. According to the study, 1.8 million internet users have used VoIP in the past 12 months, with a further 1.9 million saying they are likely to try the technology within the next 12… Continue reading VoIP Forecast To Shake-Up Telecoms Industry

March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006

Voice over Internet Protocol (VoIP) looks set rocket over the next four years, with the services competitive pricing causing a stir in the telephony market. eMarketer projects that by 2010, 32.6 million Americans will subscribe to VoIP, equating to nearly 40% of broadband households using the technology. VoIP’s popularity stems from broadbands growth, with increasing… Continue reading VoIP Price Fuelling Consumer Uptake

South Korea is coming to the end of its broadband reign, with new figures from Point Topic showing that Denmark and the Netherlands are very close to catching up in terms of broadband lines per 100 population. Despite showing negligible broadband growth in 2005, South Korea still has over 25% penetration of broadband by population.… Continue reading South Korea Predicted To Lose Broadband Crown

Total UK online advertising expenditure in the UK rose by 65.6% in 2005, reaching £1.4 billion and enjoying a market share of 7.8%. According to new figures released by the Internet Advertising Bureau (IAB), online media is driving the growth of the entire advertising market. Adspend across all other media combined fell by almost £200… Continue reading UK Online Adspend Up By 65.6% In 2005

The last 12 months have seen a plethora of buzzwords enter the media vocabulary, as the pace of new technology seemingly outstrips the industry’s ability to dream up appropriate names.Astroturfing, bluejacking, vlogging and podding might sound like the nocturnal activities of the sexually deranged, but are in fact the latest threats and opportunities facing traditional… Continue reading NewsLine Feature:Blogging On To User-Generated Content

Women are expanding their presence online, becoming more confident and sophisticated in their internet usage, according to new research from the European Interactive Advertising Association (EIAA). The report finds that growth is being driven by 16-24 year olds, young professionals and women with children. Young professionals using the internet has more than doubled, up by… Continue reading Women Continue To Expand Online Presence

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

The top broadband providers in the US accounted for over 42.8 million high-speed internet subscribers in 2005, with cable broadband providers now having a 57% share of the overall market. According to a new report from Leichtman Research Group, cable accounted for over 24.5 million high-speed internet connections, compared to 18.5 million for digital subscriber… Continue reading Broadband Accounts For Over 42 Million US Internet Connections