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Search engine marketing is only at 10% of its potential size, with Geoff Ramsey, chief executive officer of eMarketer, forecasting the media to double over the next three years. Speaking at the recent Search Engine Strategies Conference & Expo, Ramsey predicted that $10 billion would be spent on the advertising channel in 2009, up from… Continue reading Search Engine Marketing To Double By 2009

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

The Telegraph has become the latest media owner to offer podcast content, with downloadable cricket-based programming from columnist Simon Hughes, renowned for his simplification of the sport for novices.Dubbed the ‘Analyst’, Hughes will podcast each afternoon from the three England-India test matches in March, as well as posting three times a day to the Telegraph… Continue reading Telegraph Launches Cricket Podcast Service

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

Placing adverts in video games is increasing in popularity, with a new deal between Midway Games Inc and Double Fusion signalling the rising demand and potential for advertisers. The agreement will see dynamic adverts placed in online video games that will play on next-generation consoles such as Microsoft’s Xbox 360 and Sony’s Playstation 3. According… Continue reading Advertisers Cash In On Online Games

Online gambling in the US seems to be a taboo subject, with 95% of online adults claiming they have never spent money playing at an online casino, while 94% say the same about multiplayer poker and 97% about betting on sports online. Despite this denial, eMarketer estimates that over $10 billion was spent on the… Continue reading US Consumers Deny Online Gambling

Few new households are willing to subscribe to the internet, with a new study identifying substantial barriers in luring late adopters online. According to Parks Associates, the lack of newcomers to the internet will result in limited growth in overall broadband penetration during 2006, with a rise of just 1% expected, reaching 64% up from… Continue reading Internet Subscribtions Facing A Lull

Broadband connections continue to rise, increasing their market share and making up 64.2% of all connections in December 2005, up from 62.3% in November 2005. In comparison, dial-up connections over the same period decreased, with a year on year decline of 34.1% to December 2005 and a monthly drop of 5.2% from November to December… Continue reading Broadband Accounts For 64% Of UK Internet Connections

The games market is facing a lull, with new consoles not performing as strongly as originally thought, according to new research from eMarketer. The Video Games: Where to Now? report claims that the beginning of 2006 has seen the games industry find itself in a “curious” position as it moves from one generation of console… Continue reading Games Consoles Face Lull In 2006

The internet is increasingly being used for social purposes, with new research showing that 30% of US internet users go online daily for no particular reason, just for fun or to pass time. According to the Pew Internet & American Life Project, compared to other online pursuits, surfing for fun now stands only behind sending… Continue reading Consumers Use Web To “Pass Time”