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Voice-over-Internet-Protocol (VoIP) is beginning to attract more consumers, due to the decline in price according to leading research company, International Data Corporation (IDC), who predict 27 million users will have subscribed by 2009, an increase of 24 million from 3 million who currently subscribe. Though relatively small, analysts eMarketer reveal the VoIP market to be… Continue reading VoIP Gaining In Popularity

Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time. According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP… Continue reading Online Adspend Overtakes Radio 2004

A record 50 million world broadband lines were added in 2004, bringing the total at the end of the year to 150.5 million, exceeding previous predictions from the broadband analysis company, Point Topic. A massive 26.5 million lines were added in the second half of 2004 alone, representing the biggest half year worldwide increase to… Continue reading Global Broadband Penetration Exceeds 2004 Forecasts

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004. The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

Business travelers are doing more of their booking online, with 71% claiming to prefer booking online, a rise of 14 percentage points from 57% in 2003, according to new data from research firm Accenture. Those who prefer to book using an online travel agency, either on the phone or in person, has fallen to 24%… Continue reading 71% Of Business Travelers Book Online

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report. The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join that number in the next six… Continue reading Multi-Use Of Broadband By Consumers

Europe is “cutting its own path” in terms of broadband adoption, with services offered in the UK, France and Italy as competitive as anything offered around the world, according to new research by analysts eMarketer. The Europe Broadband report shows that broadband households in Western Europe increased by nearly 65% over 2004, twice the rate… Continue reading Europe Enjoys Impressive Growth In Broadband Up-Take

Travel websites attracted 2.2 million more European women in February 2005 compared to the same period last year, enjoying a 23% year on year increase, according to new data released by internet research specialists Nielsen//NetRatings. Women now account for 44% of visitors to travel websites, compared to 36% in 2004, with Sweden, the UK, France,… Continue reading Travel Websites Attract 23% More European Women In February 2005

European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010

Email delivery rates hit all time highs in the last quarter of 2004, while open rates dropped and click through remained steady, according to a new report by internet analysis company Doubleclick. The end of 2004 saw delivery rates increase by 3.3 percentage points on 2003, up to 90.6% compared to 87.3% at the end… Continue reading Email Delivery Rates Hit Record Levels In Q4 2004