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Europe is “cutting its own path” in terms of broadband adoption, with services offered in the UK, France and Italy as competitive as anything offered around the world, according to new research by analysts eMarketer. The Europe Broadband report shows that broadband households in Western Europe increased by nearly 65% over 2004, twice the rate… Continue reading Europe Enjoys Impressive Growth In Broadband Up-Take

Travel websites attracted 2.2 million more European women in February 2005 compared to the same period last year, enjoying a 23% year on year increase, according to new data released by internet research specialists Nielsen//NetRatings. Women now account for 44% of visitors to travel websites, compared to 36% in 2004, with Sweden, the UK, France,… Continue reading Travel Websites Attract 23% More European Women In February 2005

European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010

Email delivery rates hit all time highs in the last quarter of 2004, while open rates dropped and click through remained steady, according to a new report by internet analysis company Doubleclick. The end of 2004 saw delivery rates increase by 3.3 percentage points on 2003, up to 90.6% compared to 87.3% at the end… Continue reading Email Delivery Rates Hit Record Levels In Q4 2004

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns

Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004

The latest analysis of the world broadband market reveals that the number of global digital subscriber lines (DSL) grew by almost 60% year on year in 2004 to 96.9 million, marking an absolute increase of over 35 million lines on 2003. The results come from broadband analysis company Point Topic, confirming previous forecasts that DSL… Continue reading Global Broadband Lines Close In On 100 Million In 2004

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009