More Digital articles

US analyst, eMarketer, has released new forecasts for 2005 advertising expenditure predicting online advertising to rise by nearly 34% in 2005 to about $13 billion. Paid search is estimated to grow by 40% over the year to $5.4 billion, up from previous estimates of $4.7 billion. The success of search engines Yahoo and Google have… Continue reading Online Adspend To Hit $13 Billion In 2005

Migration to Voice over Internet Protocol (VoIP) is predicted to reach its peak between 2010-2012, with penetration starting to grow over the next four years according to high-tech market research firm, In-Stat. The new Carrier NGN Migration Strategies report, shows that the time frame of VoIP adoption is largely dependent on carriers’ strategies for the… Continue reading VoIP Predicted To Peak Between 2010-2012

The Interactive Advertising Bureau (IAB) has set a target for the internet to be a billion pound medium and overtake outdoor’s market share by mid 2006, announcing a Five Point Plan to help advertisers get more out of online media. Following his 100 day review of the IAB, Guy Phillipson, the trade body’s new chief… Continue reading IAB Sets Target For Online Industry

Changes in technology and market forces are resulting in the US population increasingly shifting to the internet as their primary source of news. A new study by Merrill Brown, commissioned by the Carnegie Corporation, shows that consumers are accessing and processing information in ways that “challenge the historic function of the news business and raise… Continue reading Internet Becoming Primary News Source In US

Staff – MediaTel NewsLine The BBC has launched the Creative Archive Licence, allowing companies and institutions to download material from its extensive film, television and radio back catalogue legally for the first time.Media and arts organisations, universities and libraries have been urged by the Corporation to subscribe to the scheme, designed to allow public access… Continue reading BBC Shares Archives Through Legal Downloads

Sarah Pearce – MediaTel NewsLine British Airways, O2, Direct Line and 20th Century Fox are to be amongst the first advertisers to use digital poster advertising technology on the London Underground.The first wave of advertising campaigns using Viacom Outdoor’s Digital Escalator Panels, enabling advertisers to create animated posters that move or feature changing text, will… Continue reading First Digital Advertisers Make Debut On Tube

Staff – MediaTel NewsLine MSN is to double the size of its sales team, marking the company’s largest ever increase in sales headcount following a year of record revenues.The expanded sales force will create 30 new jobs, with new positions being created in all areas of the team. Agency sales, client sales, pre-sales and field… Continue reading MSN Boosts Sales Team As Revenues Skyrocket

Staff – MediaTel NewsLine Commercial radio broadcaster, UBC Media, has said that it expects to break even at an underlying level in the current year to 31 March as it unveiled plans for a £400,000 investment in a new service for downloading music via digital radio.The company said it will take a charge for the… Continue reading UBC To Offer Music Downloads Via Digital Radio

Staff – MediaTel NewsLine The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held at the Guardian Newsroom, the event will comprise a panel… Continue reading Digital TV Debate To Set The Agenda

Females made up 51.6% of the US online population in 2004, compared to 48.4% of male, and are predicted to rise by 2.3% to 52.6% by 2008, according to a report by analysts eMarketer. Cultural, societal and internet business trends are attributed to the female online dominance, with eMarketer forecasting the female majority to become… Continue reading Increasing Presence Of Women Online