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US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

US broadband adoption is trailing behind some countries in terms of penetration with France, urban Brazil and the UK growing by 59%, 50% and 45% respectively between the end of 2003 and 2004, according to recent research from US analysts eMarketer. The percentage of broadband users, as a percentage of all internet users, is estimated… Continue reading US Broadband Adoption Falls Behind UK

Online advertising for the first quarter of 2005 is reported to be performing strongly, with industry experts and research companies revealing an increase in advertising revenue for this quarter and throughout 2004, according to Merrill Lynch. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers estimate that for the last quarter of 2004 online adspend hit $2.7… Continue reading Strong January For Online Adspend

BBC radio listeners tuned in to a record 4.2 million hours of content via the internet during January, the Corporation has revealed, with nearly 7 million unique users visiting its radio websites in the same period, a rise of 70% year on year.The BBC’s digital-only services spearheaded the increase in online listening, with 1Xtra, 6… Continue reading BBC Breaks Internet Radio Listener Records

Movie downloading is increasing in popularity, with awareness higher among certain demographic groups, such as men and those between the ages of 12 and 34, according to a new report by market research consultancy Ipsos-Insight. A survey of over 1,000 US consumers found that 33% of respondents have never heard of movie downloading and 20%… Continue reading Consumer Awareness Of Movie Downloading Increasing

Broadband penetration in the US will reach nearly 70 billion households by 2008, with analysts eMarketer predicting that broadband households will grow at a compound annual rate of 19.4% between 2004 and 2008. eMarketer’s North American Broadband report, estimates that broadband penetration in US homes will grow from 23.1% in 2003 to 56.3% in 2008,… Continue reading US Broadband Penetration To Reach 70 Billion By 2008

Media owners are missing out on a huge opportunity to interact and talk to consumers on the internet, according to Adam Freeman, head of commercial development at Guardian Unlimited. Speaking at Admap and the World Advertising Research Centre’s Sponsorship and Marketing Conference in London yesterday, Freeman pointed out the benefits of this vast medium for… Continue reading The Rise Of Online Sponsorship

Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

The UK has experienced exceptional broadband uptake, with over half the UK population having access to the medium, according to a new report published by internet research specialists Nielsen//NetRatings. The new data reveals that 32.3 million people have access to the internet, with the number of pages viewed per month increasing by 17% on January… Continue reading Over Half The UK Have Access To Net