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Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

The latest analysis of the World Broadband market indicates that broadband subscriptions have risen by 53% year on year to reach 136.4 million by 30 September 2004, an increase of 47 million lines in real terms. If growth rates continue at the current rate, worldwide broadband subscribers will exceed 150 million before the end of… Continue reading Worldwide Broadband Lines Exceed 150 Million

The US looks set to spend $7.6 billion on online advertising by the end of 2004, with Europe on target to hit $2.8 billion, says research analyst Jupiter Research. With growth rates outperforming all other advertising channels, 2004 has been a extremely positive year for the online media industry, with investment in online advertising and… Continue reading Strong 2004 For Online Advertising

Spam emails are set to rise next year, with legitimate email falling from 12% to 8%, says email security provider Postini. The company also forecast that Directory Harvest Attacks (DHA), an attempt by hackers to steal a businesses email directory and send spam, will increase by 25% in 2005 and that most victims won’t even… Continue reading Spam Increasing In 2005

The latest analysis of the worldwide digital subscriber line (DSL) market by broadband market research company Point Topic indicates that digital subscriber DSL subscriptions have risen by 85.3 million by September 2004, and are forecasted to reach 100 million lines by early 2005. This is a 56% increase from the 54.6 million lines in the… Continue reading Digital Subscriber Lines Continue Upward Trend

A recent study by British Telecom (BT) has forecast that by 2025 40% of the UK’s population will be without Internet access. Currently 52% (12.5 million) Britons have access to the Internet, but the report predicts that 23 million people in Britain will be digitally excluded by 2025 and that they risk losing access to… Continue reading BT Warns Of Increasing Digital Divide

Total US advertising revenue attributed to online radio web sites is forecast to increase by 56% each year over the next five years, to reach $320 million by 2009, according to a new report by Borrell Associates. It is projected that $30 million will be spent on banner adverts and $4.5 million on streaming audio… Continue reading Internet Radio Advertising To Increase Tenfold by 2009