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Online advertising looks set to increase significantly in 2005, with analysts eMarketer and other research firms predicting a substantial rise in internet adspend in the coming year. The latest data from eMarketer for advertising expenditure in the US reveals that total media ad spending equalled $264.2 billion in 2004, with online advertising comprising $9.5 million,… Continue reading Online Advertising To Fuel 2005

Online auction company, eBay has signed up its ten millionth registered user in the UK, doubling its number of users in less than a year, and further confirming the success of online shopping in the UK. ebay’s fifth birthday in October 2004, saw the site attract 7.6 million users, indicating that eBay generates 600,000 users… Continue reading eBay UK Hits Ten Million Customers

British women are spending increasing amounts of time betting online, with a new report by research company, YouGov, revealing that between 30-40% of internet gamblers in the UK are female. The report also states that, since 2003, the number of Britons betting online has risen a staggering 566%, with almost 80% of Europe’s online players… Continue reading UK Females Set To Lead Online Gambling

Sales of online films look set to make almost $1 billion by 2010, with the impact of piracy predicted to be less severe than expected, according to a new report published by Informa Telecoms & Media, due to be released on Monday. The report reveals that the cost to the industry from digital piracy was… Continue reading Online Films Set To Make $1 Billion By 2010

Email marketing campaigns over the festive season, were automatically deleted by 60% of receivers in the US, according to a new consumer survey conducted by email intelligence body, Return Path. The survey, of 723 US consumers between the ages of 18 and 54, gave a mixed report on the effectiveness of email marketing campaigns during… Continue reading Email Campaigns Receive Mixed Reception

US online adspend ended 2004 poorly, taking in just $648 million in December, confirming industry predictions of a slow but steady 2005 in terms of advertising expenditure. The new estimates, released yesterday by online intelligence experts AdZone Research, reveal that internet adspend for January 2004 totalled $826 million, and then dropped dramatically for December to… Continue reading US Online Adspend Disappointing For End Of 2004

Only one in six internet users in the US can distinguish between organic search results and paid search adverts, according to a new study published by the Pew Internet & American Life Project. The report finds that web searchers are “incredibly naive”, with only 38% of users being able to tell the difference between relevant… Continue reading US Internet Users Naive About Search Engines

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth

The strength of online advertising expenditure has been confirmed, with web portal Yahoo! announcing that its profits have almost doubled in the last quarter of 2004, making $187 million (£143.2 million). This validates key industry forecasts that the internet will lead 2005 in terms of advertising, with predictions from media commentary group Jack Myers predicting… Continue reading Online Advertising Breaking Records

The UK is leading Europe in its internet shopping habits, with over a quarter of UK consumers spending more than £1000 online during 2004, compared to a European average of just 15%. The new research undertaken by global research agency Millward Brown, commissioned by the European Interactive Advertising Association (EIAA), was designed to investigate the… Continue reading UK Leads Europe In Online Spending