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US online adspend ended 2004 poorly, taking in just $648 million in December, confirming industry predictions of a slow but steady 2005 in terms of advertising expenditure. The new estimates, released yesterday by online intelligence experts AdZone Research, reveal that internet adspend for January 2004 totalled $826 million, and then dropped dramatically for December to… Continue reading US Online Adspend Disappointing For End Of 2004

Only one in six internet users in the US can distinguish between organic search results and paid search adverts, according to a new study published by the Pew Internet & American Life Project. The report finds that web searchers are “incredibly naive”, with only 38% of users being able to tell the difference between relevant… Continue reading US Internet Users Naive About Search Engines

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth

The strength of online advertising expenditure has been confirmed, with web portal Yahoo! announcing that its profits have almost doubled in the last quarter of 2004, making $187 million (£143.2 million). This validates key industry forecasts that the internet will lead 2005 in terms of advertising, with predictions from media commentary group Jack Myers predicting… Continue reading Online Advertising Breaking Records

The UK is leading Europe in its internet shopping habits, with over a quarter of UK consumers spending more than £1000 online during 2004, compared to a European average of just 15%. The new research undertaken by global research agency Millward Brown, commissioned by the European Interactive Advertising Association (EIAA), was designed to investigate the… Continue reading UK Leads Europe In Online Spending

The number of 15-22 year old web users accessing the internet via a broadband connection has experienced dramatic growth, rising to 70% in the final quarter of 2004. Results from a new survey published by youth-oriented online content site, Bolt, show an 11% increase on the previous quarter. One half of total number of 15-22… Continue reading Increased Broadband Uptake By Young Surfers

The UK online travel sector is forecast to reach 4.9% market share in January, equalling the best ever month previously set by the travel industry, according to online intelligence service Hitwise. UK visits to internet travel sites are up 14%, on a year on year analysis, with the first week of January 2005 seeing online… Continue reading UK Online Travel To Equal Best Ever Month

US online advertising expenditure is set to increase by as much as 30% in 2005, signalling a strong performance for online advertising for the coming year, according to a recent survey by Deutsche Bank and MediaPost. This confirms media commentary group, Jack Myers prediction last month, that online would play a major role in advertising… Continue reading US Online Adspend To Increase By 30% In 2005

Specialist magazine publisher Future Publishing has announced the appointment of publishing director David Maher-Roberts to the board of the Association of Online Publishers, bringing Future into line with its competitors in addressing the issues and concerns relating to all sectors of online publishing.The AOP was formed in 2002 to present a unified voice to industry… Continue reading Future Signs Up To Association of Online Publishers

Online shopping hit record numbers over Christmas 2004, with online retailers experiencing a 23% increase in internet traffic from December 2003, according to a report from web monitoring firm Hitwise. Data from Hitwise showed that online shopping performed well in the period between August and December 2004, with market share of all UK internet traffic… Continue reading UK Online Shopping Hit Record Numbers Over Christmas 2004