More Digital articles

Movie downloading is increasing in popularity, with awareness higher among certain demographic groups, such as men and those between the ages of 12 and 34, according to a new report by market research consultancy Ipsos-Insight. A survey of over 1,000 US consumers found that 33% of respondents have never heard of movie downloading and 20%… Continue reading Consumer Awareness Of Movie Downloading Increasing

Broadband penetration in the US will reach nearly 70 billion households by 2008, with analysts eMarketer predicting that broadband households will grow at a compound annual rate of 19.4% between 2004 and 2008. eMarketer’s North American Broadband report, estimates that broadband penetration in US homes will grow from 23.1% in 2003 to 56.3% in 2008,… Continue reading US Broadband Penetration To Reach 70 Billion By 2008

Media owners are missing out on a huge opportunity to interact and talk to consumers on the internet, according to Adam Freeman, head of commercial development at Guardian Unlimited. Speaking at Admap and the World Advertising Research Centre’s Sponsorship and Marketing Conference in London yesterday, Freeman pointed out the benefits of this vast medium for… Continue reading The Rise Of Online Sponsorship

Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

The UK has experienced exceptional broadband uptake, with over half the UK population having access to the medium, according to a new report published by internet research specialists Nielsen//NetRatings. The new data reveals that 32.3 million people have access to the internet, with the number of pages viewed per month increasing by 17% on January… Continue reading Over Half The UK Have Access To Net

Broadband in the UK is available to 96% of households, with more than six million people already subscribing to the medium, according to a report released by telecoms consultancy Ovum. The research, commissioned by the Department of Trade and Industry (DTI), finds that broadband now accounts for 38% of all internet connections and that 15%… Continue reading Just 4% Of UK Homes Now Outside Broadband’s Reach

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Multi-channel marketing is predicted to increase in importance over the coming years, with 83.4 million US consumers researching products online, then buying offline, according to US analysts eMarketer’s new ‘Consumer Selling Online’ report. The increasing empowerment of consumers via the internet has resulted in them having the ability to compare old products, find new ones,… Continue reading Advertisers Must Look To Multi-Channel Marketing

Internet publishers predict traditional advertisers, such as pharmaceutical, automotive, travel and entertainment industries, will increase their online advertising expenditure by 20% in 2005, according to research company Advertising.com’s second annual survey of online publishers. Advertising.com has forecast that traditional advertisers will increase their online adspend in 2005 by a massive 70%, concentrating their online dollars… Continue reading Traditional Advertisers Forecast To Increase Online Adspend

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009