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Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Multi-channel marketing is predicted to increase in importance over the coming years, with 83.4 million US consumers researching products online, then buying offline, according to US analysts eMarketer’s new ‘Consumer Selling Online’ report. The increasing empowerment of consumers via the internet has resulted in them having the ability to compare old products, find new ones,… Continue reading Advertisers Must Look To Multi-Channel Marketing

Internet publishers predict traditional advertisers, such as pharmaceutical, automotive, travel and entertainment industries, will increase their online advertising expenditure by 20% in 2005, according to research company Advertising.com’s second annual survey of online publishers. Advertising.com has forecast that traditional advertisers will increase their online adspend in 2005 by a massive 70%, concentrating their online dollars… Continue reading Traditional Advertisers Forecast To Increase Online Adspend

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009

Online advertising looks set to increase significantly in 2005, with analysts eMarketer and other research firms predicting a substantial rise in internet adspend in the coming year. The latest data from eMarketer for advertising expenditure in the US reveals that total media ad spending equalled $264.2 billion in 2004, with online advertising comprising $9.5 million,… Continue reading Online Advertising To Fuel 2005

Online auction company, eBay has signed up its ten millionth registered user in the UK, doubling its number of users in less than a year, and further confirming the success of online shopping in the UK. ebay’s fifth birthday in October 2004, saw the site attract 7.6 million users, indicating that eBay generates 600,000 users… Continue reading eBay UK Hits Ten Million Customers

British women are spending increasing amounts of time betting online, with a new report by research company, YouGov, revealing that between 30-40% of internet gamblers in the UK are female. The report also states that, since 2003, the number of Britons betting online has risen a staggering 566%, with almost 80% of Europe’s online players… Continue reading UK Females Set To Lead Online Gambling

Sales of online films look set to make almost $1 billion by 2010, with the impact of piracy predicted to be less severe than expected, according to a new report published by Informa Telecoms & Media, due to be released on Monday. The report reveals that the cost to the industry from digital piracy was… Continue reading Online Films Set To Make $1 Billion By 2010

Email marketing campaigns over the festive season, were automatically deleted by 60% of receivers in the US, according to a new consumer survey conducted by email intelligence body, Return Path. The survey, of 723 US consumers between the ages of 18 and 54, gave a mixed report on the effectiveness of email marketing campaigns during… Continue reading Email Campaigns Receive Mixed Reception

US online adspend ended 2004 poorly, taking in just $648 million in December, confirming industry predictions of a slow but steady 2005 in terms of advertising expenditure. The new estimates, released yesterday by online intelligence experts AdZone Research, reveal that internet adspend for January 2004 totalled $826 million, and then dropped dramatically for December to… Continue reading US Online Adspend Disappointing For End Of 2004