More Digital articles

US adults who go online most frequently watch more television and read more newspapers, compared to their non-internet-using counterparts, disproving traditional industry opinion that the internet would cut into the time consumers spend with television and print media. According to a recent Carat Insight analysis of data from Mediamark Research Inc and Multimedia Scan, adults… Continue reading Frequent Internet Users Consume More Multi-Media

Online advertisers must pay more attention to behavioural marketing and paid search in order to produce stronger and more targeted advertising campaigns, according to eMarketer’s new Targeting Online Customers: Advertising Techniques and Trends report. A massive 84% of US advertising professionals told the American Advertising Federation last November that what makes the internet different from… Continue reading Online Advertisers Must Provide More Targeted Campaigns

Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004

The latest analysis of the world broadband market reveals that the number of global digital subscriber lines (DSL) grew by almost 60% year on year in 2004 to 96.9 million, marking an absolute increase of over 35 million lines on 2003. The results come from broadband analysis company Point Topic, confirming previous forecasts that DSL… Continue reading Global Broadband Lines Close In On 100 Million In 2004

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

US broadband adoption is trailing behind some countries in terms of penetration with France, urban Brazil and the UK growing by 59%, 50% and 45% respectively between the end of 2003 and 2004, according to recent research from US analysts eMarketer. The percentage of broadband users, as a percentage of all internet users, is estimated… Continue reading US Broadband Adoption Falls Behind UK

Online advertising for the first quarter of 2005 is reported to be performing strongly, with industry experts and research companies revealing an increase in advertising revenue for this quarter and throughout 2004, according to Merrill Lynch. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers estimate that for the last quarter of 2004 online adspend hit $2.7… Continue reading Strong January For Online Adspend

BBC radio listeners tuned in to a record 4.2 million hours of content via the internet during January, the Corporation has revealed, with nearly 7 million unique users visiting its radio websites in the same period, a rise of 70% year on year.The BBC’s digital-only services spearheaded the increase in online listening, with 1Xtra, 6… Continue reading BBC Breaks Internet Radio Listener Records