In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.

Partner content: The DMA’s CEO outlines why the government’s proposed reforms will benefit businesses and their customers.

A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.

Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.

Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.