The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.

The outdoor media owner’s northern agency sales chief on motivation via positivity, greater collaboration and being a great wing-man.

Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms. 

Reach’s regional sales director draws inspiration from David Emin, Jurgen Klopp and cockapoos.

In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.

Global’s director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.

ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.

The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.

The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.

Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.