Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
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BBC One danced its way through the last weekend before Christmas with an impressive line-up of season finales including Strictly Come Dancing and The Apprentice.
There has been plenty to discuss in the last twelve months and we have covered much of it across Newsline and at MediaTel Group events. I cannot see 2011 being any less interesting.
The Royal Variety Performance easily secured the prime time ratings with a high of more than 9.6 million viewers last night.
The Apprentice peaked with more than 8.1 million viewers during last night’s peak-hour as the series nears to an end.
As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market…
BBC One banked the peak ratings from 7.30pm onwards last night with Eastenders, Holby City, Crimewatch and BBC News at Ten.
Apple is set to launch the first iAd for the iPad this afternoon for the upcoming Disney film Tron Legacy.
A new report shows that the average US household is spending as much time online as they are watching the TV.
In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…