In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
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Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
Speaking at MediaTel’s Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.
The second episode of ITV1’s Marchlands attracted an average audience of 5.2 million viewers.
Karen Canty says advances in technology will soon mean we’ll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.
The number of smartphone users in the US rose 60% in the three months to the end of December 2010, according to comScore.
Smartphone sales passed global PC sales for the first time in Q4 2010, according to International Data Corp.
Channel 4’s popular Big Fat Gypsy Wedding series continued with another set of bumper ratings last night – peaking with almost 8 million viewers during the all-important 9pm to 10pm prime time slot.
Two-screen viewing has caused quite a stir on Newsline this week following Simon Andrews recent Mobile Fix article.
BBC One’s new eight-part series Outcasts claimed the all-important peak-hour ratings with a high of more than 4.8 million viewers last night.