Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google…
More Homepage Two articles
Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice…
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2010 ABC period.Please note: figures are based on total average circulation per publisher and year on year percentage increases and decreases.Read on for a selection of the winners and losers…Bauer… Continue reading ABC Consumer Magazines: by publisher
Positively, the Holiday & Travel sector put in a strong performance in today’s ABC release – up 1.9% (on average) on last year – providing a ray of sunshine in what has been an overall poor set of results for the magazine industry.
Teenage magazines continued to suffer heavily this period, with all titles posting substantial declines.
Home Interest is one of the few sectors to benefit from the current economic climate – with most of the titles in our analysis enjoying an increase in circulation compared with this time last year. The overall market has seen a positive 3.3% year on year upturn.
It is a tale of two business models in the Men’s Lifestyle sector, with free titles taking up the top two positions once again, while paid-for titles struggle to keep the pace.
Virgin Media said 2010 was its “best ever” year, with revenues up 5.8% to £3.8 billion.
Apple and Google go head to head with two new rival payment systems, which enable publishers to charge for access to online newspapers and magazines.
The industry “needs” reach and frequency data, according to the panel at last week’s MediaTel Group Future of Media Research event.