By 2016, marketers will spend $77 billion on interactive marketing – as much as they do on television today, according to Forrester’s new US interactive marketing forecast.
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November proved to be the most popular month so far in 2011 for VoD viewing – with Channel 4 catch up and archive content attracting 44 million views during the month, across all the platforms on which 4oD is available.
Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.
BBC Two’s new King George and Queen Mary: The Royals Who Rescued the Monarchy banked the all-important prime time ratings last night with a high of 3.5 million viewers.
Eastenders, Sherlock and the new Great Expectations adaptation pushed BBC One’s Christmas line-up to the top of the ratings charts this year.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Jim Marshall reviews the trials and tribulations of the press during the past year, but says it might just be that we will look back on 2012 as a year when newspapers became resurgent…
The UK is set to deploy UltraViolet (UV), the technology that enables users to purchase films which are recorded to a digital library.
This weekend’s X Factor final peaked with more than 13.8 million viewers (including both ITV1 and ITV1 HD) last night.
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.